Senior SEO Specialist (Remote)

The Legends Agency; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player in the marine marketplace is seeking a Senior SEO Specialist to elevate their organic visibility. This role involves leading SEO initiatives, managing technical and on-page SEO, and collaborating with various teams to implement data-driven strategies. With a focus on driving organic growth and improving site health, you will play a crucial role in enhancing the digital presence of a leading yacht marketplace. If you have a passion for SEO and a strategic mindset, this opportunity offers the chance to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of hands-on SEO experience, either in-house or agency.
• Strong technical SEO knowledge with audit experience.

Responsibilities

• Manage SEO strategy across international markets.
• Conduct keyword research and competitive analysis.

Skills

SEO Strategy

Technical SEO

Keyword Research

GA4

GSC

Semrush

Stakeholder Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Screaming Frog

Looker Studio

WordPress

Job description

Senior SEO Specialist

Location: Remote (Global)

Job Type: Full-Time

Industry: Marine / eCommerce Marketplace

Reports to: SEO and Paid Media Advisor

Salary:R40,000.00 -R60,000.00 (Based on experience, skill and in relation to your current package)

About the Client:

The worlds leading yacht marketplace, connecting buyers and sellers across the globe. With thousands of listings and a growing international presence, we help people discover, compare and buy boats with ease. Were scaling our digital team and are on the lookout for a talented SEO expert to help take our organic visibility to the next level.

About the Role:

Were seeking a strategic and analytical Senior SEO Specialist to lead all SEO initiatives across our global site. Youll be responsible for driving organic growth, reporting performance, managing technical and on-page SEO and supporting the junior SEO specialist.

Youll work directly with stakeholders, content writers, developers and the performance team to execute data-driven strategies that grow organic traffic and improve site health.

Key Responsibilities:

• Own and manage SEO strategy across international markets (UK, US, & EU)
  
  

• Conduct keyword research, audits and competitive analysis to uncover growth opportunities
  
  

• Monitor and report performance using GA4, GSC, Looker Studio and Semrush
  
  

• Work closely with content, dev and marketing teams to implement technical and on-page SEO changes
  
  

• Develop and own the backlinking strategy in collaboration with the content team
  
  

• Present SEO strategies and progress updates to senior stakeholders
  
  

• Guide and support the Junior SEO Specialist with training and task management
  
  

• Prioritise SEO roadmap and ensure timely execution of technical and content optimisations
  
  

• Manage indexing, crawl budget, hreflang implementation, structured data and site speed improvements
  
  

What Were Looking For

• 5+ years hands-on SEO experience (in-house or agency)
  
  

• Strong technical SEO knowledge and audit experience
  
  

• Experience with GA4, GSC, Screaming Frog, Semrush, Looker Studio
  
  

• Excellent understanding of ranking signals, crawl behaviour and content strategy
  
  

• Strong communication and stakeholder management skills
  
  

• Experience managing or mentoring junior SEO team members
  
  

• Comfortable managing large websites or marketplaces
  
  

Bonus Points

• Experience in the marine, yachting, or luxury marketplace industry
  
  

• Familiarity with international SEO and CMS platforms like WordPress, Ruby on Rails