Senior Sales Ambassador (Wine)

Tyron Consultancy; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading consultancy seeks a Senior Sales Ambassador in Johannesburg to drive sales of premium wine and lifestyle products. The ideal candidate will have a strong sales background, excellent communication skills in Afrikaans and English, and a passion for customer service, especially within the wine industry. This role involves managing customer relationships, coordinating events, and market research to enhance brand presence in the market.

Qualifications

• 3–5 years’ sales or customer-facing experience, preferably in wine or premium brands.
• Strong proficiency in Afrikaans and English.
• Valid driver's license and own transport.

Responsibilities

• Drive direct and indirect sales of wine and deli products.
• Arrange wine tastings, private tours, and special experiences.
• Build and maintain long-term customer relationships.

Skills

Customer service

Relationship building

Negotiation

Communication

Adaptability

Sales acumen

Education

National Senior Certificate

Diploma/degree in marketing, sales, hospitality, tourism, brand management, or oenology

Tools

MS Office

Sales systems

CRM software

Job description

Senior Sales Ambassador (Wine) required in Johannesburg.

Our client needs Senior Sales Ambassador in Johannesburg. The role requires strategic insight, excellent communication, and a passion for premium wine, agricultural, and lifestyle products.

Requirements:

• National Senior Certificate (matric/Grade 12)
• Diploma or degree in marketing, sales, hospitality, tourism, brand management, or oenology (preferred)
• 3–5 years’ sales or customer-facing experience, preferably in wine, tourism, or premium brands
• Strong customer service and relationship-building skills
• Excellent Afrikaans and English communication
• Proficient in MS Office, sales systems, and CRM software
• Valid driver’s licence and own transport
• Professional appearance and etiquette
• High integrity and confidentiality
• Customer-focused with strong negotiation skills
• Self-driven, proactive, and solution-oriented
• Passion for wine, farm life, and sustainable lifestyle products
• Adaptable in a dynamic environment
• Available for national travel
• Priority given to suitably qualified applicants from designated groups.

Duties and Responsibilities:

• Drive direct and indirect sales of wine and deli products
• Welcome and serve customers professionally and knowledgeably
• Arrange wine tastings, private tours, and special experiences
• Build and maintain long-term customer, corporate, and distributor relationships
• Represent the brand at events, festivals, and trade shows
• Collect market intelligence and provide feedback
• Coordinate with internal teams to deliver integrated customer experiences
• Manage sales administration, reports, and customer databases
• Grow the Johannesburg market through sales, events, and marketing initiatives