About the Role
Our client, a well-established retail brand, is seeking a creative and results-oriented Senior Retail Marketing Coordinator to join their team in East London, Eastern Cape . This position is responsible for executing marketing campaigns, coordinating promotional activities, and supporting the overall marketing strategy to drive customer engagement and sales growth. The ideal candidate will have a strong understanding of marketing principles, excellent organizational skills, and a proven ability to manage multiple projects effectively. You will work closely with the marketing manager and store teams to ensure successful implementation of marketing initiatives in the East London area and contribute to the brand's visibility and customer loyalty.
Key Responsibilities
- Coordinate the planning and execution of in-store marketing campaigns, promotions, and events.
- Develop and manage marketing collateral, including flyers, posters, digital signage, and social media content.
- Support the creation and distribution of marketing materials to retail locations.
- Liaise with external vendors and agencies for marketing production and execution.
- Monitor marketing campaign performance, gather data, and provide reports on effectiveness.
- Assist in managing the retail social media presence and engage with customers online.
- Ensure brand consistency across all marketing communications and in-store visual merchandising.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Support the marketing manager in budget tracking and vendor payments.
- Collaborate with store managers to understand local marketing needs and provide support.
Requirements
- Minimum of 3 years of experience in marketing coordination, retail marketing, or a related field.
- Proven experience in campaign execution and project management.
- Strong organizational and multitasking abilities.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite; experience with marketing software or design tools is a plus.
- Familiarity with social media marketing and digital content creation.
- Ability to work collaboratively within a team and with diverse stakeholders.
- Detail-oriented with a focus on delivering high-quality work.
- A degree or diploma in Marketing, Communications, or a related field is preferred.
Benefits
- This role offers a competitive salary package, along with opportunities for professional development and exposure to various marketing disciplines within the retail sector.
- Employees benefit from a generous staff discount on company products and a supportive work environment.
- Our client is committed to fostering talent and providing career advancement opportunities within the marketing department.
- The chance to contribute to a recognized brand in East London provides a stable and engaging career path.