Senior Product / Marketing Analyst

The Global Talent Co.; Johannesburg; Remote; ZAR 300 000 - 700 000; Full time

Job summary

Join a forward-thinking company as a Senior Product / Marketing Analyst, where your data-driven insights will shape product and marketing strategies. In this remote role, you'll analyze complex datasets, collaborate with cross-functional teams, and drive performance optimization in a fast-growing, data-centric environment. This innovative firm is dedicated to enhancing customer engagement and optimizing product performance through advanced analytics. If you're passionate about using data to tell compelling stories and make impactful decisions, this is the perfect opportunity for you to thrive and grow in your career.

Qualifications

• 7+ years of experience in product and/or marketing analytics.
• Strong understanding of statistical concepts and data science tools.

Responsibilities

• Analyze product usage and marketing campaign performance to identify trends.
• Develop dashboards and reports to track KPIs and provide insights.

Skills

Statistical Analysis

Data Storytelling

Problem-Solving

Communication Skills

Education

Bachelor's degree in a quantitative field

Master's degree in a quantitative field

Tools

SQL

Git

AWS

Python

Tableau

Databricks

Streamlit

GitHub Actions

Prefect

Job description

Senior Product / Marketing Analyst
Full-time, Remote

About Us: At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals. The company you will work with is a fast-growing, data-driven organization focused on optimizing product performance and marketing effectiveness through advanced analytics.

They specialize in e-commerce and subscription-based business models, leveraging cutting-edge data science tools to drive strategic decision-making.

With a commitment to innovation and continuous improvement, the company empowers teams with actionable insights to accelerate growth and enhance customer engagement.

The Role: As a Senior Product / Marketing Analyst, you will play a crucial role in driving data-informed decisions across product and marketing initiatives. You will analyze complex datasets, generate actionable insights, and collaborate with cross-functional teams to optimize performance and business growth. This position is ideal for a data-driven storyteller with expertise in product and marketing analytics and a strong technical foundation in modern data science tools.

Key Responsibilities:

1. Analyze product usage, user behavior, and marketing campaign performance to identify trends and opportunities for improvement.
2. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
3. Collaborate with product managers and marketers to define metrics, design experiments, and interpret results.
4. Build and deploy data pipelines and models to automate reporting and analysis processes.
5. Identify and investigate data anomalies and discrepancies proactively.
6. Present findings and recommendations to stakeholders in a clear and concise manner.
7. Contribute to the development and enhancement of data infrastructure and analytical tools in collaboration with the product analytics team.

Requirements:

1. Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science). Master's degree preferred.
2. 7+ years of experience in product and/or marketing analytics.
3. Strong understanding of statistical concepts (e.g., hypothesis testing, regression analysis, time series analysis).
4. Proficiency in SQL and experience working with large datasets.
5. Experience with:
1. Version Control: Git, GitHub, GitHub Actions
2. Infrastructure: AWS (S3, ECR, EKS)
3. Data Science: Databricks, MLflow
4. Development: Python, Anaconda, Poetry/Pipenv (or piplock)
5. Reporting & Visualization: Tableau, Streamlit
6. Workflow Orchestration: GitHub Actions, Prefect (or Airflow)
7. MLOps: SpiceRack (limited deep learning support)
8. Hyperparameter Optimization: Ax, Optuna
6. Excellent communication and presentation skills to translate complex data insights for non-technical audiences.
7. Strong problem-solving and analytical skills.
8. Experience with e-commerce businesses.
9. Experience with subscription-based business models is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.