Senior PR Strategist — Lead Campaigns & Reputation

Placements24; Mossel Bay; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Performance-based incentives

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a Senior Public Relations Executive to lead strategic PR campaigns, manage client accounts, and build strong media relationships across South Africa. You will craft press materials, guide crisis communications, and deliver measurable results for a diverse client portfolio.

The role requires 6+ years in PR (agency preferred), outstanding writing and presentation skills, and a deep understanding of the South African media landscape.

Qualifications

• Bachelor's degree in PR, communications, journalism, marketing, or related field.
• 6+ years in public relations, agency experience preferred.
• Proven success in developing measurable PR strategies.
• Extensive media contacts across South Africa, especially Western Cape.
• Exceptional writing, editing and presentation skills.
• Strong strategic thinking, analytics and problem-solving abilities.
• Crisis communications and reputation management experience.
• Ability to manage multiple client projects and tight deadlines.
• Proficiency with PR software and media monitoring tools.

Responsibilities

• Develop and implement strategic PR plans for diverse clients.
• Manage client accounts to ensure satisfaction and retention.
• Build relationships with journalists, bloggers, and media contacts.
• Create compelling press releases, media kits and pitches.
• Secure positive media coverage and manage media interactions.
• Oversee crisis communication and provide guidance during challenges.
• Conduct media training for clients and spokespersons.
• Monitor coverage, analyze impact and report findings.
• Collaborate with marketing and creative teams for integrated campaigns.
• Stay ahead of industry trends and advise on opportunities.

Skills

Strategic thinking

Writing & editing

Crisis communications

Leadership

Project management

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

PR software

Media monitoring tools

Job description

Placements24 in Mossel Bay, Western Cape, seeks a Senior Public Relations Executive to lead strategic PR campaigns, manage client accounts, and build strong media relationships across South Africa. You will craft press materials, guide crisis communications, and deliver measurable results for a diverse client portfolio.

The role requires 6+ years in PR (agency preferred), outstanding writing and presentation skills, and a deep understanding of the South African media landscape.