Senior PR Account Manager

Placements24; George; Hybrid; ZAR 750,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work

Career development

Job summary

Placements24 is seeking a Senior PR Account Manager for its George, Western Cape team. You will oversee client accounts, develop strategic PR campaigns, and lead account teams while expanding the portfolio regionally and beyond.

The ideal candidate has agency PR experience, strong leadership, and expertise in media relations and digital PR. The role combines strategic planning, client management, and team leadership within a thriving agency culture in George, offering a hybrid work setup and

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or related field.
• 6–8 years in public relations with at least 3 years in agency account management.
• Proven multi-account management and campaign leadership.
• Strong client service and relationship management.
• Excellent written and verbal communication; strong presentation skills.
• Knowledge of media relations, digital PR, social media, influencer marketing.

Responsibilities

• Manage a portfolio of client accounts, ensuring client satisfaction and retention.
• Develop and present strategic PR plans, campaign proposals, and budgets to clients.
• Oversee the execution of PR campaigns, including media relations, content creation, and digital strategies.
• Build and maintain strong relationships with clients, acting as their trusted advisor.
• Lead and mentor junior account staff, fostering a collaborative and high-performing team environment.
• Identify new business opportunities within existing accounts and contribute to new business pitches.
• Manage client budgets and ensure profitability of accounts.
• Stay current with industry trends, best practices, and emerging technologies in PR and communications.
• Handle crisis communications and provide strategic counsel to clients during challenging situations.
• Prepare and deliver compelling client reports and performance analyses.

Skills

Public relations

Agency account management

Client relationship management

Leadership

Education

Bachelor's degree in Public Relations

Tools

PR software

Job description

About the Role

Our client, a leading Public Relations agency, is looking for an experienced Senior PR Account Manager to join their dynamic team in George . This role is responsible for overseeing client accounts, developing and executing strategic PR campaigns, and managing client relationships to ensure objectives are met and exceeded. You will lead account teams, serve as the primary point of contact for key clients, and play a vital role in expanding our client’s portfolio within the Western Cape and beyond. The ideal candidate will have a proven track record in agency PR, strong leadership capabilities, and a deep understanding of media relations, digital PR, and stakeholder engagement. This position offers a blend of strategic planning, client management, and team leadership in a thriving agency environment.

Key Responsibilities

• Manage a portfolio of client accounts, ensuring client satisfaction and retention.
• Develop and present strategic PR plans, campaign proposals, and budgets to clients.
• Oversee the execution of PR campaigns, including media relations, content creation, and digital strategies.
• Build and maintain strong, long-lasting relationships with clients, acting as their trusted advisor.
• Lead and mentor junior account staff, fostering a collaborative and high-performing team environment.
• Identify new business opportunities within existing accounts and contribute to new business pitches.
• Manage client budgets and ensure profitability of accounts.
• Stay current with industry trends, best practices, and emerging technologies in PR and communications.
• Handle crisis communications and provide strategic counsel to clients during challenging situations.
• Prepare and deliver compelling client reports and performance analyses.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related discipline.
• Minimum of 6-8 years of experience in public relations, with at least 3 years in an agency account management role.
• Proven experience in managing multiple client accounts and leading PR campaigns from strategy to execution.
• Exceptional client service and relationship management skills.
• Strong leadership and team management abilities.
• Excellent written and verbal communication skills, with strong presentation capabilities.
• In-depth knowledge of media relations, digital PR, social media, and influencer marketing.
• Proficiency in PR software and tools.
• Strategic thinking and problem-solving skills.
• Ability to thrive in a fast‑paced, dynamic agency environment.

Benefits

• Our client offers a competitive salary, comprehensive health benefits, retirement contributions, and performance-based bonuses.
• This role offers a hybrid work arrangement, providing flexibility and a balance between office collaboration and remote work.
• Opportunities for continuous professional development, including training, workshops, and conference attendance, are a priority.
• Join a supportive and innovative agency culture in George , working on exciting campaigns and contributing to client success.
• This role is key to our client’s operations in the Western Cape , offering significant career growth.