Senior Performance Marketing Manager, Small & Accountants

Job Details: Senior Performance Marketing Manager, Small & Accountants

Full details of the job.

Job Title: Senior Performance Marketing Manager, Small & Accountants

Job Description: This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region. Marketing Lead for the AME planning process for small & accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. This is a player manager role, owning directly the NCA plans in region whilst leading 2 direct reports to shape and deliver the Accountants & Inlife plans.

Location - 3 days per week out of our Johannesburg office.

Key Responsibilities:

1. Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
2. Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP and, Sage 50.
3. Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments. Working through direct team of 2 managers and 1 intern.
4. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
5. Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
6. Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
7. Accountability for marketing budget.
8. Lead team of 2 plus intern, indirect leadership through the hubs.
9. Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.

Skills, Know-how and Experience:

1. Minimum of 5 years’ experience in a marketing management role.
2. Results driven with strong commercial acumen and focus on KPIs / performance.
3. Experience in fast paced / sales led organisation.
4. Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
5. Proven experience in digital & field marketing.
6. Sound leadership skills to inspire and motivate your team.
7. Exceptional communication to negotiate and influence at senior level.
8. Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
9. Resilience and strong accountability.

Function: Performance Marketing

Country: South Africa

Office Location: Johannesburg

Work Place Type: Hybrid

Advert: Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/