Senior Performance Marketing Manager, Small & Accountants

Job Details : Senior Performance Marketing Manager, Small & Accountants

Job Title: Senior Performance Marketing Manager, Small & Accountants

Job Description: This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region.

Key Responsibilities:

1. Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
2. Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell / expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP, and Sage 50.
3. Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments.
4. Working through direct team of 2 managers and 1 intern.
5. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
6. Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
7. Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV : CAC).
8. Accountability for marketing budget.
9. Lead team of 2 plus intern, indirect leadership through the hubs.
10. Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.

Skills, Know-how and Experience:

1. Minimum of 5 years' experience in a marketing management role.
2. Results driven with strong commercial acumen and focus on KPIs / performance.
3. Experience in fast paced / sales led organisation.
4. Strong understanding of both digital trading & assisted funnels.
5. Understanding of working with B2B, B2C and channel marketing advantage.
6. Proven experience in digital & field marketing.
7. Sound leadership skills to inspire and motivate your team.
8. Exceptional communication to negotiate and influence at senior level.
9. Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
10. Resilience and strong accountability.

Location: Johannesburg, South Africa (3 days per week in the office)

Work Place Type: Hybrid

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