Strategic Growth Lead – PPC, SEO & CRO (Remote)

Blacksmith Agency LLC; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency LLC is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. You are Account Strategist, owning strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role that joins sales calls to shape strategy, oversees internal and external specialists, builds performance roadmaps and ensures campaigns

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience managing paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC and keyword tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and QA.
• Sharp analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel strategy

Google Ads GA4

Analytics & attribution

Client leadership

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency LLC is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. You are Account Strategist, owning strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role that joins sales calls to shape strategy, oversees internal and external specialists, builds performance roadmaps and ensures campaigns