Senior Paid Media Buyer (Google & Microsoft Ads)

Talent Shore; Cape Town; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A digital advertising agency is seeking a Senior Paid Media Buyer specializing in Google and Microsoft Ads. This fully remote role requires 3-5 years of experience in e-commerce, focusing on paid media strategy, conversion tracking, and video integration. The successful candidate will manage and optimize paid advertising campaigns while contributing to a collaborative and innovative team environment, with opportunities for professional development and bonuses.

Benefits

Competitive salary with potential for performance-based bonuses

Fully remote role

Access to training and support for professional development

Collaborative team environment

Responsibilities

• Develop, execute, and optimize paid media strategies focused on e-commerce growth.
• Set up and manage accurate tracking using GA4, GTM, and server-side solutions.
• Oversee product feed accuracy and optimization for Shopping campaigns.
• Incorporate video creatives into Google Ads campaigns.
• Stay current with digital advertising updates and trends.

Skills

Paid Media Strategy & Execution

Conversion Tracking & Analytics

Google Merchant Centre & Feed Management

Video Asset Integration

Platform Expertise & Learning

Tools

GA4

GTM

Job description

Senior Paid Media Buyer (Google & Microsoft Ads)

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This is an exciting opportunity for a Senior Paid Media Buyer & Campaign Manager to join a fast-paced and innovative environment, managing high-performing paid advertising campaigns across Google Ads and Microsoft Ads. The role is fully remote and full-time, ideal for a digital advertising professional with 3–5 years of hands-on experience in the e-commerce sector. The successful candidate will bring strong expertise in conversion tracking, Google Merchant Centre feed management, and GA4 analytics, with a keen ability to leverage video assets within advertising strategies.

Requirements

1. Paid Media Strategy & Execution: Develop, execute, and optimise paid media strategies focused on e-commerce growth. Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability. Conduct A / B testing and manage budgets to maximise ROI.
2. Conversion Tracking & Analytics: Set up and manage accurate tracking using GA4, GTM, and server-side solutions. Deliver data-driven insights through detailed performance reporting.
3. Google Merchant Centre & Feed Management: Oversee product feed accuracy and optimisation to support Shopping campaigns. Troubleshoot feed issues and enhance feed quality based on platform best practices.
4. Video Asset Integration: Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max. Work with creative teams to ensure alignment of video content with campaign goals.
5. Platform Expertise & Learning: Stay current with digital advertising updates and trends. Share knowledge with the team and contribute to a culture of continuous improvement.

Benefits

• Competitive salary with potential for performance-based bonuses
• Fully remote role
• Access to training and support for professional development
• Work on campaigns for UK and international e-commerce brands
• Collaborative team environment with a focus on knowledge sharing
• Opportunity to take ownership of campaigns and contribute to business growth

Additional Details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing

Industries: Advertising, Services

Location: Cape Town, Western Cape, South Africa

This job is currently active. Apply now to join a dynamic team and advance your career in digital advertising.