Senior Paid Ads Specialist

Merand Corbett & Associates; Stellenbosch; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the hospitality and tourism sector is seeking a Senior Paid Ads Specialist. This role involves creating, managing, and optimizing paid ad campaigns while analyzing performance data to meet client objectives. The ideal candidate will have a strong agency background, a passion for the industry, and be proficient in Google Ads and social media advertising.

Qualifications

• Minimum 5 years of agency experience.
• Google Ads Certified.
• Passion for the hospitality and tourism industry.

Responsibilities

• Create, manage, and optimize paid ad campaigns.
• Analyze performance data to achieve client goals.
• Collaborate with internal teams.

Skills

Paid Ads Management

Data Analysis

Strategy Development

Content Creation

Communication

Teamwork

Education

Bachelor's degree in Marketing, Advertising, or related field

Google Ads Certification

Tools

Google Ads

Google Tag Manager

Mailchimp

Job description

The position requires a minimum of 2 days in the office, with the rest of the week working in a hybrid model.

The Senior Paid Ads Specialist will create, manage, and optimize paid ad campaigns, analyze performance data, and collaborate with internal teams to achieve client goals.

Qualifications

• Minimum 5 years of agency experience.
• Bachelor's degree in Marketing, Advertising, or a related field.
• Google Ads Certified.

Requirements

• Paid Ads Management, Data Analysis, and Strategy Development.
• Google Ads: setup, implementation, optimization, and analytics.
• Social Media Advertising: setup, implementation, optimization, and analytics.
• Email drip campaigns (e.g., Mailchimp): setup, implementation, optimization, and analytics.
• Google Tag Manager setup and implementation.
• Excellent communication and teamwork skills.
• Ability to work independently and remotely.
• Content creation is a requirement.
• Passion for the hospitality and tourism industry.

Only shortlisted candidates will be contacted.