Senior Omni-Channel Campaign Manager

Ogilvy Social.Lab; Cape Town; Hybrid; ZAR 600,000 - 800,000; Full time

Job summary

Join a global leader in digital marketing as a Senior Omni Channel Campaign Manager. This role focuses on executing integrated marketing strategies across various platforms, and requires deep expertise in omnichannel marketing. Engage with diverse clients and make a significant impact through your innovative campaign strategies in a dynamic team environment.

Benefits

Attractive package and benefits

Continuous training and professional growth

Work-life balance with hybrid work policy

Qualifications

• Minimum of 5 years' experience in omnichannel marketing.
• Experience with marketing automation platforms.
• Proven track record of successful campaign management.

Responsibilities

• Craft and execute integrated marketing strategies across multiple touchpoints.
• Coordinate and optimize campaigns on various digital media channels.
• Generate insights using analytics tools and provide recommendations.

Skills

Multi-Platform Proficiency

Customer Journey Mapping

Data Integration

Marketing Automation

Analytics and Reporting

Campaign Coordination

Effective Communication

Creative Thinking

Client Relationship Management

Team Collaboration

Data-Driven Optimization

Adaptability

Job description

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

We are looking for a:

Senior Omni Channel Campaign Manager

Job Summary:

The Senior Omni Channel Specialist should have a deep understanding of omnichannel marketing, including the ability to craft and execute seamless, integrated marketing strategies across multiple touchpoints and platforms. The candidate should have a minimum of 5 years' experience.

Responsibilities:

Channel Specific Skillset:

• Multi-Platform Proficiency: Mastery across multiple digital media channels, including social, search, programmatic, and more. Ability to create, manage, and optimize campaigns on these channels.
• Customer Journey Mapping: Proficiency in mapping and understanding the customer journey, identifying key touchpoints, and developing strategies to engage customers consistently across their entire journey.
• Data Integration: Knowledge of data integration tools and techniques to consolidate customer data from various channels, allowing for a unified view of customer interactions.
• Marketing Automation: Experience with marketing automation platforms and the ability to set up automated, personalized customer journeys across different channels.
• Analytics and Reporting: Proficiency in using analytics tools to track and measure campaign performance across channels, generating insights and providing actionable recommendations.
• Campaign Coordination: The ability to coordinate and synchronize marketing campaigns across channels to ensure a consistent brand message and customer experience.

Client Service Skillset:

• Client Presentations: Ability to develop and present strategic, analytical and reporting documents in client facing meetings.
• Client Meetings: Experience in navigating performance discussions in client facing meetings or workshops.

Requirements:

Soft Skills:

• Effective Communication: Strong communication skills for engaging with clients, team members, and various stakeholders, conveying complex concepts in a clear and understandable manner.
• Creative Thinking: A creative mindset for generating innovative ideas and strategies that can be seamlessly integrated into omnichannel campaigns.
• Client Relationship Management: Building and maintaining positive client relationships by providing exceptional service, understanding their business objectives, and delivering on expectations.
• Team Collaboration: Collaboration with cross-functional teams, including content creators, designers, developers, and data analysts to ensure seamless campaign integration.
• Initiative: Proactive approach to identifying opportunities for campaign improvements and implementing changes.
• Data-Driven Optimization: Continuously seeking opportunities for data-driven campaign optimization, including A/B testing, personalization, and behavioural triggers.
• Stay Current: A strong commitment to staying up to date with industry trends, search engine algorithms, and best practices. The candidate should take the initiative to learn about the latest developments and apply them to client campaigns.
• Adaptability: A willingness to adapt to changes and challenges in the fast-paced world of digital advertising. Being proactive in finding innovative solutions to emerging issues is essential.
• In addition to the skills and qualities listed above, a Campaign Manager should have a track record of successful campaign management. They should be able to showcase their ability to drive results, provide actionable insights, and align campaigns with client objectives.

Offer:

• Exciting full-time role in a rapidly growing and trendsetting agency
• Work with a diverse global client portfolio, unleashing your creativity and making a lasting impact.
• Attractive package and benefits, recognizing and rewarding your talent and hard work.
• Continuous training, career conversations, and opportunities for professional growth
• Embrace work-life balance with our hybrid work policy.
• Be part of a dynamic and inspiring work environment that motivates and supports your creative vision.

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