Senior Multimedia Marketing Specialist (YouTube & Podcast)

Growth Troops; Cape Town; On-site; ZAR 350,000 - 600,000; Full time

Job summary

A leading company is seeking a Senior Multimedia Marketing Specialist to enhance their podcast and YouTube strategy. You will manage content creation across various platforms while analyzing performance metrics to drive audience engagement. The ideal candidate possesses 3-5 years of experience and a balance of creativity and strategic thinking within a remote work setting. Strong project management skills are essential for success in this role.

Qualifications

• 3–5 years in content creation, podcasting, or video-first marketing.
• Demonstrated success in audience growth using analytics.
• Experience with tools like Canva and Adobe Creative Suite.

Responsibilities

• Oversee podcast production and grow YouTube presence.
• Lead content repurposing across platforms.
• Collaborate with design partners for timely content delivery.

Skills

Content Creation

Podcasting

Video Marketing

Analytics

SEO

Project Management

Communication

Tools

Canva

Adobe Creative Suite

HubSpot

WordPress

Job description

Location: Remote (Eastern Time Availability Required)

Position Type: Full-Time

Reports To: Executive Leadership

The Role

As Senior Multimedia Marketing Specialist, you’ll oversee the production and growth of our podcast and YouTube presence, while spearheading a cross-platform content strategy that drives engagement and audience acquisition.

You’ll lead end-to-end media execution—from interviews to post-production to social promotion—and bring a strategic lens to every creative decision. If you thrive at the intersection of storytelling, content systems, and data, this is your stage.

Your Responsibilities

• Coordinate and manage podcast production—from guest booking to post-recording handoffs
• Design and execute a video-first strategy to grow YouTube reach, retention, and subscriber count
• Lead content repurposing across platforms (Instagram, TikTok, LinkedIn), optimizing for format and audience
• Collaborate with design and editing partners to ensure timely, quality delivery of content
• Produce promotional and visual materials in Canva, Adobe, or CapCut aligned with brand identity
• Draft and publish newsletters, blog posts, and resource content that align with product goals
• Optimize all web-based media (e.g., WordPress blog, landing pages) for search and discoverability
• Track performance via HubSpot, YouTube Studio, and analytics dashboards—then adjust as needed
• Cultivate audience interaction and retention across video and podcast platforms
• Support customer marketing through the creation of onboarding and tutorial content
  
  

What You’ll Need

• 3–5 years in content creation, podcasting, or video-first marketing
• Demonstrated success growing YouTube and podcast audiences using analytics and experimentation
• Expertise in repurposing long-form content across multiple formats
• Familiarity with SEO, YouTube metrics, and social platform dynamics
• Hands-on experience with tools like Canva, Adobe Creative Suite, HubSpot, and WordPress
• Strategic operator who balances creative instincts with a performance mindset
• Excellent project management and communication skills in a remote environment
  
  

Note: U.S. Eastern Time Zone availability is essential for live coordination, team collaboration, and event participation.