Senior Media Strategy Lead - Remote + Equity

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health benefits

Generous leave

Professional development

Advanced analytics tools

Performance bonuses

Equity participation

Retirement plan

Job summary

Placements24, a dynamic digital media practice, is seeking a Senior Media Strategist to join our remote-first team. You will design data-driven media plans, synthesize market insights, and guide multi-channel campaigns to deliver measurable outcomes for diverse clients.

As a senior leader, you will mentor junior strategists, collaborate with PR and content teams, stay ahead of emerging media trends, and present findings to clients with clarity and impact.

Qualifications

• Master's degree in Marketing, Communications, Media Studies, Business Administration, or a related field.
• 8+ years of experience in media planning, strategy development, or a related role within an agency or client-side environment.
• Proven track record of developing and implementing media strategies that achieve measurable business outcomes.
• Expertise in media research tools, analytics platforms (e.g., Google Analytics, SEMrush), and media buying systems.
• Strong understanding of both traditional and digital media channels, including paid, earned, and owned media.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional presentation and communication skills, with the ability to articulate complex strategies clearly.
• Proven ability to manage multiple projects, budgets, and timelines effectively in a remote setting.
• Leadership qualities and experience in mentoring team members.

Responsibilities

• Develop comprehensive, data-driven media strategies for diverse clients and campaigns.
• Conduct in-depth market research, audience analysis, and competitive landscape assessments.
• Identify emerging media trends, platforms, and opportunities for strategic advantage.
• Create and manage media plans, including budget allocation, channel selection, and timing.
• Collaborate closely with PR, content, and creative teams to ensure seamless campaign execution.
• Analyze campaign performance metrics, providing insights and recommendations for optimization.
• Build and maintain relationships with key media partners and influencers.
• Present strategic recommendations and performance reports to clients and senior management.
• Stay abreast of industry best practices and technological advancements in media strategy.
• Mentor junior strategists and contribute to the overall strategic development of the agency.

Skills

Media strategy

Market research

Analytics

Budget management

Leadership

Communication

Education

Master's degree

Tools

Google Analytics

SEMrush

Media buying systems

Job description

Placements24, a dynamic digital media practice, is seeking a Senior Media Strategist to join our remote-first team. You will design data-driven media plans, synthesize market insights, and guide multi-channel campaigns to deliver measurable outcomes for diverse clients.

As a senior leader, you will mentor junior strategists, collaborate with PR and content teams, stay ahead of emerging media trends, and present findings to clients with clarity and impact.