Senior Marketing Strategist - Ecommerce

DigiCert; Cape Town; On-site; USD 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a Senior Marketing Strategist to drive digital growth and enhance online visibility. This role is ideal for a seasoned marketer with expertise in email marketing, SEM, and SEO, focusing on demand generation and top-of-funnel strategies. You will collaborate with leadership to develop impactful marketing strategies, analyze market trends, and optimize website performance. Join a dynamic team where your contributions will significantly influence product launches and brand awareness. If you're passionate about leveraging data to inform your strategies and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 8+ years of marketing experience focusing on demand generation and digital strategy.
• Strong analytical skills with a results-driven mindset for data-informed decisions.

Responsibilities

• Develop strategies for high-quality lead generation and awareness for new product launches.
• Plan and manage targeted email campaigns to improve engagement and conversions.

Skills

Email Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Demand Generation

Data Analysis

Marketing Strategy Development

Education

Bachelor's degree in Marketing

MBA or advanced degree

Tools

Google Analytics

SEMrush

Moz

HubSpot

Marketo

MailChimp

Job description

Company Overview

We are a leading global security authority disrupting our own category. Our encryption is trusted by major e-commerce brands, the world's largest companies, major cloud providers, entire country financial systems, the Internet of Things, and even medical devices like surgically embedded pacemakers. We help companies turn the abstract concept of trust into practical applications. That's digital trust for the real world.

Job Summary

We are seeking an experienced and results-driven Senior Marketing Strategist with at least 8 years of experience to join our team. This role is ideal for a marketer who excels in developing and executing strategic marketing campaigns and has a proven track record in driving digital growth. The successful candidate will be skilled in email marketing, SEM, and SEO, and will play a key role in enhancing our online visibility, defining impactful marketing strategies, and gathering competitive market intelligence.

This role will also focus heavily on top-of-funnel (TOFU) and demand generation for new product launches, ensuring high-quality lead acquisition and pipeline growth. The right candidate will be adept at identifying and executing opportunities to increase awareness and engagement for our latest offerings.

Responsibilities

1. Demand Generation & TOFU Growth: Develop and implement strategies to generate high-quality leads and raise awareness for new product launches, utilizing paid, organic, and content-driven approaches.
2. Email Marketing Campaigns: Plan, create, and manage targeted email campaigns aligned with business goals. Develop segmentation strategies, optimize content, and conduct A/B testing to improve open rates and conversions.
3. SEM & SEO: Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic and improve search rankings. Continuously analyze and refine efforts to maximize ROI.
4. Marketing Strategy Development: Collaborate with leadership to define and execute marketing strategies that foster growth, increase brand visibility, and meet business objectives. Regularly analyze market trends and competitor activities to adapt strategies accordingly.
5. Website Optimization: Enhance website visibility, engagement, and conversion rates using analytics tools to understand user behavior and recommend improvements.
6. Market Intelligence: Gather and analyze industry trends, customer insights, and competitive information to identify opportunities for differentiation and market positioning.
7. Content & Campaign Management: Work with content and creative teams to develop compelling content across channels, ensuring consistent brand messaging.

Qualifications

• Bachelor's degree in Marketing, Business Communications, or a related field; MBA or advanced degree is a plus.
• At least 8 years of marketing experience with expertise in demand generation, TOFU growth, email marketing, SEM, SEO, and digital strategy.
• Proven experience in driving awareness and pipeline for new product launches.
• Strong knowledge of marketing analytics tools such as Google Analytics, SEMrush, Moz, or similar.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, MailChimp).
• Data analysis skills and a results-driven mindset for making data-informed decisions.
• Ability to develop clear, actionable strategies and communicate them effectively.
• Excellent organizational skills and industry trend awareness.
• Strong written and verbal communication skills.