Senior Marketing Specialist

LONGi Solar; Wes-Kaap; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a Marketing Manager to drive brand awareness and lead generation in the renewable energy sector across Africa. This role involves developing integrated marketing campaigns, managing promotional activities, and conducting market intelligence to identify growth opportunities. The ideal candidate will have a strong background in marketing, particularly within the solar industry, and possess excellent project management and communication skills. Join a forward-thinking company that values innovation and adaptability, and make a significant impact in a growing market.

Qualifications

• 5+ years in marketing/business development in solar/renewable energy.
• Bachelor’s degree required; MBA preferred for advanced insights.

Responsibilities

• Develop and implement integrated marketing campaigns for brand awareness.
• Conduct competitor analysis and provide actionable insights.

Skills

Project Management

Communication Skills

Data Analysis

Digital Marketing

Multitasking

Education

Bachelor’s degree in Marketing

MBA

Tools

Excel

Power BI

Job description

1. Market Strategy & Campaign Execution

• Develop and implement integrated marketing campaigns (digital, trade shows, roadshows) to boost LONGi’s brand awareness and lead generation in Africa.
• Plan and execute localized promotional activities (e.g., product launches, seminars, partner trainings) aligned with regional sales goals.
• Manage budgets, timelines, and ROI analysis for marketing initiatives.

2. Marketing Communication & Branding

• Create compelling marketing collaterals (brochures, case studies, presentations) tailored to the South African market.
• Collaborate with regional teams to adapt international campaigns for local relevance.
• Oversee LONGi’s social media (LinkedIn, local platforms) and PR efforts in Africa.

3. Competitive & Market Intelligence

• Conduct competitor analysis (pricing, products, strategies) and provide actionable insights to the sales and leadership teams.
• Monitor industry trends, policy changes, and customer needs to identify growth opportunities.
• Regularly report on market dynamics with data-driven recommendations.

4. Stakeholder Engagement

• Build relationships with distributors, EPCs and government bodies to support LONGi’s market penetration.
• Represent LONGi at industry forums and media engagements.

Requirements

1. Education: Bachelor’s degree in Marketing, Business, or Renewable Energy. MBA preferred.
2. Experience: 5+ years in marketing/business development within solar/renewable energy, with Africa market expertise.
3. Proven success in campaign management, market analysis, and competitor benchmarking.
4. Experience working with cross-functional teams (sales, technical, global marketing).

Skills:

• Strong project management and multitasking abilities.
• Excellent communication (English + local language advantage).
• Proficiency in data tools (e.g., Excel, Power BI) and digital marketing.

Mindset: Innovative, analytical, and culturally adaptable.