Senior Marketing Specialist

Altron Security; Johannesburg; On-site; ZAR 600,000 - 960,000; Full time

Job summary

Altron Security seeks a Senior Marketing Specialist to develop and execute marketing strategies for their products in the technology sector. The role involves leading product marketing efforts, managing content, and ensuring product launch success, all while collaborating with various business units to meet strategic objectives. Candidates should have a strong background in B2B technology marketing and excellent project management skills.

Qualifications

• Bachelor's degree in marketing or Business Administration required.
• Master's in Business Administration advantageous.
• Minimum 5 years of B2B technology marketing experience.

Responsibilities

• Develop product strategies and lead marketing efforts.
• Generate demand and manage content for successful launches.
• Oversee project execution for business impact.

Skills

Marketing principles and practices

Excellent communication

Creativity

Analytical skills

Market research

Data analysis

Project management

Digital marketing tools

SEO practices

Team collaboration

Education

Bachelor's degree in marketing or Business Administration

Master of Business Administration

Tools

Project management software

Marketing automation tools

Job description

At Altron Security, we create confidence in business transactions by providing trusted identity, digital signatures, authentication, encryption, and biometric solutions to secure countries, citizens, and transactions.

To support these initiatives, the Senior Marketing Specialist plays a key role in developing and executing marketing strategies that drive the success of Altron Security Services' products.

This position works closely with business unit leadership and Altron Group’s Centres of Excellence (COEs) to align marketing initiatives with the specific objectives of Altron Security and the broader strategy of Altron Group.

With a strong understanding of the business and technology landscape, the Senior Specialist will focus on:

• building brand recognition,
• generating demand, and
• ensuring successful product and solution launches.

Key responsibilities include:

• product strategy development
• leading product marketing efforts (internal and external),
• managing content, and
• overseeing project execution to achieve measurable business impact.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field.
• Master of Business Administration will be advantageous.

Experience:

• Minimum of 5 years of B2B technology marketing experience, particularly in product marketing, product

strategy and project management.

• Experience within the information technology or cyber security industry is highly desirable

Skills:

• Strong understanding of marketing principles and practices.
• Excellent communication and presentation skills.
• Creativity and analytical skills
• Proficiency in market research and data analysis.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with digital marketing tools and SEO practices.
• Proficiency in project management software and marketing automation tools.
• Ability to adapt marketing strategies based on changing market conditions and customer feedback.
• Strong team player with the ability to work collaboratively across departments and COE’s