Senior Marketing Operations Executive

Clarion Events; Wes-Kaap; Hybrid; ZAR 700,000 - 900,000; Full time

Job summary

A leading event organization company in Cape Town is seeking a Senior Marketing Operations Executive to optimize B2B campaigns. This role involves executing marketing automation, collaborating with teams for lead management, and analyzing campaign metrics to drive engagement and revenue growth. Ideal candidates will have strong experience in marketing operations, CRM tools, and data management. Competitive salary and hybrid working options are offered.

Benefits

Competitive salary

Team-based bonus scheme

Hybrid working options

Personal development opportunities

Qualifications

• Experience in a marketing role with a strong focus on automation and process optimization.
• Strong database management and audience segmentation skills.
• Familiarity with data privacy regulations such as GDPR.

Responsibilities

• Support campaign operations by executing and reporting on marketing automation workflows.
• Collaborate with sales and marketing teams to nurture quality leads.
• Report on campaign effectiveness using key metrics.

Skills

Marketing automation

CRM management

Data analysis

Process optimization

Audience segmentation

Problem-solving

Tools

Hubspot

Salesforce

Power BI

Job description

Role: Senior Marketing Operations Executive

Department: Marketing

Location: Cape Town

Who are we?

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947 with its head quarters based on London.

Within our Energy portfolio we are organizing Europe’s leading energy transition event, Enlit Europe alongside our community platform Enlit.world.

At Enlit we’re on a mission to be the Inclusive guide to the energy transition. All around the world. 365 days a year.

To help fulfil this purpose, our Cape Town-based team is looking for a highly motivated Senior Marketing Operations Executive.

Are you feeling Enlit?

Join our international, passionate and ambitious team and play your role in progressing the energy industry - an industry in transition, an industry with a purpose!

Enlit (the inclusive guide to the energy transition) is a constantly evolving, inclusive, end-to-end forum that addresses every aspect of the energy agenda. A community that for 365-days a year collaborates and innovates to solve the most pressing issues in energy both online and in person. Our community benefitshugely from the latest news, inspiring stories, insights, marketplaces, virtual and live events we provide.

Who are we looking for?

We are looking for a results-driven Senior Marketing Operations Executive to optimize B2B promotional campaigns within the dynamic events industry. In this role, you’ll play a key part in delivering effective marketing programs that drive attendance, engagement, and revenue growth across our portfolio of events.

This position is perfect for someone who thrives in a fast-paced environment, enjoys solving problems with process and technology, and is passionate about delivering measurable results.

This role the opportunity to influence marketing campaigns, customer segmentation, product development and processes related to business decisions. You will play a key role in shaping and refining campaign workflows, automations and processes to enhance engagement and conversion across our Energy division. As a champion of data, working closely with the Head of Platform Operations and those within the Marketing Operations team, plus our Head of Marketing Communications, you will be instrumental in implementing best-in-class marketing automation strategies that drive efficiency and business growth.

This is a fantastic opportunity to work as part of a growing team and ever-changing energy industry, which combines both live events and media / news platforms. If you thrive in a data-driven, fast-paced environment and have a passion for marketing technology, campaign execution, and process optimisation, we’d love to hear from you.

Key Responsibilities

• Support campaign operations by executing, maintaining and reporting on marketing automation workflows
• Enhance and streamline campaign processes to reduce manual tasks and improve efficiency through automation.
• Utilise our marketing tools to drive lead qualification, audience engagement, and conversion.
• Collaborate with sales and marketing teams to support lead management strategies, ensuring quality leads are effectively nurtured and handed off.
• Report on campaign effectiveness using key reach, engagement, and conversion metrics to help identify trends and areas for improvement.
• Assist with CRO strategies to improve website and landing page performance through A/B testing and optimisation.
• Own and maintain marketing asset organisation, including tagging, naming conventions, and database structure to support efficient data segmentation and personalisation.
• Work with central data teams to run complex queries and segmentation strategies, ensuring highly targeted marketing campaigns.
• Ensure legal compliance with data privacy regulations, including GDPR and PECR, and partner with central data teams on data hygiene initiatives.
• Work closely with Group Marketing Operations to align on best practices, new technologies and cross sector benchmarking
• Own and manage the website, registration platform and event app for one of our events with support from the Head of Marketing Operations, and aid in best practices and set-up with our suppliers and solution providers

Skills & Knowledge

• Experience in a marketing role, preferably in marketing operations or campaign operations, with a strong focus on automation, CRM, and process optimisation.
• Strong experience in areas including database management, insight development, audience segmentation and data enrichment
• Experience developing implementation roadmaps and processes around new technology
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL
• Familiarity with data privacy regulations such as GDPR and PECR
• Ideally some experience of working with and generating insights from data visualisation platforms (Salesforce Einstein and Power BI ideal)
• Proficient in bringing together a wide mix of source data through the journey into insight
• Problem-solving skills with the ability to translate complex data insights into actionable marketing processes.
• Experience with marketing automation and CRM platforms (Hubspot, Pardot & Salesforce highly desirable).

What are we expecting of you?

• Data Steward – guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business
• Marketing Automation Expert – unlocks the capability of marketing automation to reduce manual process, optimise data flows and enhance customer experience
• Commercial Connector – ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making
• Insight Obsessed – driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success
• Confident Communicator – A respected voice with superior verbal and written communications skills that can translate complexity into simplicity for a range of stakeholders
• Strong experience in areas including database management, insight development, audience segmentation and data enrichment
• Experience developing implementation roadmaps and processes around new technology
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL

What do we offer?

• A competitive salary, including a team-based bonus scheme
• An international team and working environment
• Hybrid working options
• Personal development and training possibilities
• An authentic, driven, passionate and ambitious team culture with a can-do mentality
• Opportunity to travel

Are you feeling Enlit?

Get in contact with us today to discuss the possibilities!

The closing date is August 25^th, 2025. (If you haven't received a response after closing date, you can assume your application has not been taken forward)