Senior Marketing Manager : Telecommunications

People Source; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading marketing firm in Cape Town seeks a seasoned professional to manage Brand and Marketing strategies at a regional level. The role requires significant experience in executing Go-To-Market strategies for diverse segments, coupled with strong leadership across trade marketing, events, media planning, and digital initiatives. Ideal candidates should possess over 7 years in Brand and Marketing, including a minimum of 3-5 years in a leadership role. This position offers a dynamic environment to drive impactful marketing initiatives.

Qualifications

• Minimum 7 years of experience in Brand and Marketing.
• At least 3-5 years in a leadership role.
• Proven experience in executing GTM strategies for B2C and B2B.
• Experience in managing trade marketing and events.

Responsibilities

• Drive execution of B&M strategies at regional and segment level.
• Deliver Go-To-Market execution for B2C and B2B.
• Lead trade marketing, sponsorships, events, media planning, and PR.

Skills

Brand and Marketing expertise

Leadership

Trade marketing

Digital marketing

Go-To-Market execution

Job description

The role is ressponsible to drive the execution of Brand and Marketing (B&M) strategies at the regional and segment level, translating central strategic direction into localized, impactful initiatives.

The role is accountable for delivering Go-To-Market execution for B2C and B2B segments, enabling market share growth, customer engagement, and revenue generation. Additionally, the role provides hands-on leadership across trade marketing, sponsorships, events, media planning, PR, and digital marketing, ensuring all activities align with central direction while meeting unique regional needs and market dynamics.

Min 7 years of experience in Brand and Marketing, with at least 3-5 years in a leadership role.

Proven experience in executing Go-To-Market (GTM) strategies for B2C and B2B segments.

Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.

Demonstrated ability to manage regional marketing operations and align activities to central strategies.