Senior Marketing Manager

Manpower SA; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Join a dynamic car dealership as a Senior Marketing Manager, leading marketing strategies across prestigious automotive brands. Oversee traditional and digital marketing initiatives, manage budgets for exceptional ROI, and develop CRM strategies to enhance customer engagement. This role demands strong analytics and communication skills with significant experience in high-value retail marketing.

Qualifications

• 5-7 years progressive marketing experience, preferably in automotive/high-value retail.
• Proven track record in omni-channel marketing campaigns.
• Hands-on CRM experience required.

Responsibilities

• Develop and execute comprehensive omni-channel marketing strategies.
• Lead market research and competitor analysis to identify growth opportunities.
• Build and mentor a high-performance marketing team.

Skills

Analytical mindset

Communication

Budget management

Education

Bachelor's degree in Marketing, Business, or Communications

Master's degree (preferred)

Tools

Salesforce

HubSpot

Google Analytics

Adobe Creative Suite

Job description

Join a dynamic, multi-brand car dealership as their Senior Marketing Manager and drive innovation in automotive marketing. This is your chance to lead comprehensive marketing strategies across multiple prestigious automotive brands while working alongside a young, agile team in a high-energy environment.
Responsibilities:


Strategic Marketing Leadership

• Develop and execute comprehensive omni-channel marketing strategies
• Manage marketing budgets and drive exceptional ROI across all initiatives
• Lead market research and competitor analysis to identify growth opportunities
• Build and mentor a high-performance marketing team

Traditional & Digital Marketing Excellence

• Conceptualise impactful traditional campaigns (print, radio, outdoor, events)
• Collaborate on cutting-edge digital marketing initiatives
• Manage relationships with media outlets, agencies, and vendors
• Oversee showroom displays, POS materials, and promotional activities

CRM & Customer Engagement

• Develop sophisticated CRM strategies to enhance customer lifetime value
• Create automated customer journey flows and targeted campaigns
• Analyse customer data to identify cross-selling and up-selling opportunities
• Ensure compliance with privacy regulations

Brand Management

• Maintain consistent brand messaging across multiple automotive brands
• Manage external agencies and supplier relationships
• Create compelling content across various platforms
• Oversee new model launches and promotional events

WHAT WE'RE LOOKING FOR
Essential Requirements

• Education: Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
• Experience: 5-7 years progressive marketing experience, preferably automotive/high-value retail
• Expertise: Proven track record in omni-channel marketing campaigns
• Technical: Hands-on CRM experience (Salesforce, HubSpot), Google Analytics, Adobe Creative Suite
• Skills: Strong analytical mindset, exceptional communication, budget management

Please note that only shortlisted candidates will be contacted

Desired Skills:

• Sales Manager
• Automotive
• CRM