Senior Marketing Manager

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Deel Local Payroll is a leading cloud-native payroll platform, offering scalable and automated payroll solutions across Africa, the UK, and Brazil. As part of Deel, we provide businesses with the tools to manage payroll seamlessly while ensuring compliance in complex markets.

We are looking for a Senior Marketing Manager to drive lead generation and pipeline growth in our regional markets: Africa (with a focus on South Africa), the UK, and Brazil. This role will manage marketing channels, conceptualize and execute multi-channel campaigns, and optimize marketing efforts to drive SQOs.

You will collaborate closely with product, sales, and marketing to develop high-impact campaigns that increase awareness, retention, and engagement for our payroll solutions. Success in this role requires a strong background/understanding in performance marketing, digital marketing, and attribution modeling to measure and refine campaign performance.

• Lead generation
  • Own and manage marketing channels that drive MQLs generation and conversion, working with a paid media specialist (Google, LinkedIn, Meta), SEO, content, email marketing, and partnerships.
  • Develop and execute demand generation strategies tailored to Africa, the UK, and Brazil, ensuring localization and market relevance.
  • Own and optimize performance marketing budgets by managing spend across paid channels for maximum ROI. Continuously assess performance in conjunction with the paid media specialist, with quarterly reviews to identify what’s working, adjust budgets, and refine funnel focus for sustained growth.
  • Utilize data and attribution modeling to track performance in Zoho CRM, identify trends, and refine campaigns.
• Campaign strategy & execution
  • Work closely with sales teams to align marketing efforts with SQO targets and revenue goals (all tracked in Zoho).
  • Work with cross-functional teams at DLP (compliance, support, product and sales) to conceptualize and implement campaigns that increase brand awareness, retention, and engagement.
  • Develop localized messaging and creative strategies for each market.
  • Manage A/B testing initiatives to improve conversion rates.
• Measurement & optimization
  • Define and track key performance indicators (KPIs) for demand generation.
  • Ensure reporting dashboard in Zoho changes are accurately briefed into technical team at Deel Software Solutions.
  • Provide regular reporting on campaign effectiveness and insights to both management and regional sales teams.
  • Leverage insights from performance marketing campaigns to generate high-engagement reports, enabling regional sales teams to prioritize and personalize outreach in an ABM-driven approach.
  • Use marketing automation and CRM tools (e.g. Zoho) to track lead progression and attribution.
  • Occasionally implement tracking updates, ensuring conversion actions are accurately set up across various platforms before being briefed into the web team for seamless attribution and performance measurement.
• Product marketing and sales enablement
  • Maintain and update regional battlecards based on competitive insights and sales feedback.
  • Address incoming sales requests for new battlecards or competitive insights.
  • Create and update sales enablement materials, ensuring the team has the latest positioning, messaging, and objection-handling resources.

• 5+ years of experience in performance marketing, demand generation, or growth marketing, preferably in B2B SaaS, payroll, or fintech.
• Strong expertise in paid media, digital marketing, attribution modeling, reporting, and multi-channel campaign management.
• Experience in regional marketing across Africa, the UK, and Brazil is a plus.
• Ability to analyze data, optimize marketing spend, and drive ROI-driven decision-making.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong collaboration and communication skills, with experience working cross-functionally.
• Familiarity with marketing automation, CRM, and analytics tools such as Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Google Analytics.

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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