Senior Marketing Manager

PKF Octagon; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

PKF Octagon seeks a Marketing Manager in Johannesburg to lead strategic marketing transformation, driving sector-focused campaigns and establishing thought leadership. With responsibilities ranging from lead generation strategies to team leadership, the ideal candidate will possess extensive B2B marketing experience, preferably within professional services. A strong emphasis on data-driven decision-making and budget management is essential for maximizing ROI and overseeing marketing performance metrics.

Qualifications

• 5-10 years progressive B2B marketing experience required.
• Professional services background strongly preferred.
• Proven track record in senior marketing roles.

Responsibilities

• Lead strategic marketing initiatives and business development capabilities.
• Plan and execute integrated marketing campaigns.
• Mentor and develop junior marketing team members.

Skills

Strategic campaign development

Lead generation

Project management

Vendor management

Analytical mindset

Education

MBA with marketing focus

Professional marketing certifications (CIM, Digital Marketing Institute)

Tools

HubSpot

Google Analytics

Job description

Lead our strategic marketing transformation from brand maintenance to business growth engine. Drive sector-focused campaigns and establish thought leadership while building high-performance marketing capabilities.

Key Responsibilities :

Lead strategic marketing initiatives while building business development capabilities.

• Strategic Marketing Leadership

Develop comprehensive marketing strategies for target sectors

• Lead campaign development from concept to execution
• Establish thought leadership positioning programs
• Collaborate with leadership on marketing committee activities
• Ensure brand consistency across all marketing materials
• Campaign and Content Management

Plan and execute integrated marketing campaigns

• Oversee content development and distribution
• Coordinate event marketing and webinar programs
• Monitor campaign performance and ROI tracking
• Optimize campaigns based on data insights
• Lead Generation and Partnership Management

Develop and implement lead generation strategies

• Manage leads through marketing funnel optimization
• Build and maintain strategic partner relationships
• Track and optimize lead conversion rates
• Support upselling and cross-selling initiatives
• Team Leadership and Vendor Management

Mentor and develop junior marketing team members

• Coordinate with cross-functional teams and departments
• Manage relationships with external agencies and suppliers
• Negotiate contracts and manage vendor performance
• Ensure quality delivery from all marketing partners
• Build preferred supplier relationships and networks
• Digital Marketing and Technology

Lead HubSpot / CRM implementation and optimization

• Develop marketing automation workflows
• Create and manage lead scoring systems
• Generate insights and reports from marketing data
• Train team on marketing technology best practices
• Performance and Budget Management

Manage marketing budgets and procurement processes

• Track and report on marketing performance metrics
• Conduct market research and competitive analysis
• Optimize resource allocation for maximum ROI
• Establish KPIs and measurement frameworks

Essential Requirements :

• 5-10 years progressive B2B marketing experience
• Professional services background strongly preferred
• Proven track record in senior marketing roles
• Team leadership and mentoring experience
• HubSpot / CRM implementation and management expertise
• Strategic campaign development and execution skills
• Lead generation and nurturing experience
• Strong project management and organizational abilities
• Vendor and supplier relationship management experience
• Excellent communication and presentation skills
• Analytical mindset with data-driven approach

Preferred Qualifications and Experience :

• MBA with marketing focus highly advantageous
• Accounting / finance / professional services industry experience
• Advanced marketing automation platform expertise
• Google Analytics and marketing reporting capabilities
• Multi-channel campaign experience across digital and traditional
• Budget management and procurement experience
• Change management and process improvement skills
• Strategic thinking and business development acumen
• Automotive, mining, or tax advisory sector knowledge
• Professional marketing certifications (CIM, Digital Marketing Institute)
• Event marketing and trade show management experience
• Thought leadership and content marketing expertise

Join us in building a world-class marketing operation that drives measurable business growth while leading strategic initiatives and developing high-performance marketing capabilities.

Apply now!

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Marketing Manager • Johannesburg, South Africa