Senior Marketing Manager

TransUnion; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

A leading data solutions company is seeking a Senior Marketing Manager in Johannesburg to drive growth through integrated marketing strategies. The ideal candidate will have over 8 years of B2B marketing experience, particularly in financial services, and will lead a team to execute marketing campaigns across various channels. This role requires strong strategic thinking and stakeholder management skills, ensuring localized brand relevance across African markets.

Qualifications

• 8+ years in B2B marketing, preferably in financial services.
• Experience in regional marketing and vertical-specific campaigns.
• Strong strategic and communication skills.

Responsibilities

• Own the development of integrated marketing strategies.
• Lead go-to-market planning for new solutions.
• Manage and mentor a high-performance team.

Skills

B2B marketing

Strategic thinking

Stakeholder engagement

Team leadership

Analytical skills

Market awareness

Job description

Job Title: Senior Marketing Manager

Location: Gauteng, Johannesburg

Application Deadline: August 22, 2025

How You’ll Contribute

• Own the development and execution of integrated marketing strategies to drive growth across key African regions and industry verticals.
• Partner with sales, product, and communications teams to craft go-to-market plans, build brand equity, and generate demand for TransUnion’s solutions.
• Oversee campaign execution across digital, content, events, and stakeholder engagement channels, supporting revenue goals and elevating the brand.

Key Responsibilities

• Develop and execute regional and vertical marketing strategies aligned with business objectives and revenue targets.
• Lead go-to-market planning for new solutions and market entries, ensuring alignment with sales and product teams.
• Manage and mentor a team, fostering a high-performance, collaborative culture.
• Drive integrated campaigns across digital, content, events, and PR to support awareness, engagement, and lead generation.
• Localize global brand and messaging frameworks for relevance in African markets.
• Track, measure, and report on campaign performance and ROI.
• Collaborate with internal and external stakeholders to amplify TransUnion’s thought leadership and market presence.

Impact & Competencies

• Strategic Thinking: Translate business goals into impactful marketing strategies.
• Commercial Acumen: Understand B2B dynamics, customer needs, and market trends.
• Leadership & Team Management: Lead and mentor teams, fostering collaboration and accountability.
• Integrated Marketing Execution: Design and deliver multi-channel campaigns.
• Stakeholder Engagement: Build relationships with internal and external partners.
• Analytical & Performance Orientation: Measure and optimize marketing effectiveness.
• Brand Stewardship: Manage brand positioning and reputation across markets.
• Adaptability & Agility: Work effectively in fast-paced, regional environments.
• Innovation & Creativity: Bring fresh ideas to campaigns and storytelling.
• Market & Cultural Awareness: Tailor marketing approaches to local contexts.

Qualifications

• 8+ years in B2B marketing, preferably in financial services, data/tech, or regulated industries.
• Experience in regional marketing and vertical-specific campaigns.
• Strong strategic, communication, and stakeholder management skills.
• Experience managing teams in a matrixed environment.
• Familiarity with African markets and a passion for driving impact.
• Excellent organizational, analytical, and negotiation skills.

This job posting is active and accepting applications.