Senior Marketing Manager

University of Fort Hare; Johannesburg; On-site; ZAR 600,000 - 950,000; Full time

Job summary

A dynamic multi-brand car dealership seeks a Senior Marketing Manager to drive innovative marketing strategies. You will lead a high-performance team and collaborate on powerful traditional and digital marketing campaigns, ensuring brand consistency across multiple automotive brands.

Qualifications

• 5-7 years progressive marketing experience in automotive/high-value retail.
• Proven track record in omni-channel marketing campaigns.
• Hands-on CRM experience required.

Responsibilities

• Develop and execute comprehensive omni-channel marketing strategies.
• Manage marketing budgets and drive exceptional ROI across all initiatives.
• Lead market research and competitor analysis to identify growth opportunities.

Skills

Analytical mindset

Communication

Budget management

Education

Bachelor's degree in Marketing

Master's preferred

Tools

Salesforce

HubSpot

Google Analytics

Adobe Creative Suite

Job description

Annually Cost To Company (Market related)

Join a dynamic, multi-brand car dealership as their Senior Marketing Manager and drive innovation in automotive marketing. This is your chance to lead comprehensive marketing strategies across multiple prestigious automotive brands while working alongside a young, agile team in a high-energy environment.

Responsibilities:

Strategic Marketing Leadership

• Develop and execute comprehensive omni-channel marketing strategies
• Manage marketing budgets and drive exceptional ROI across all initiatives
• Lead market research and competitor analysis to identify growth opportunities
• Build and mentor a high-performance marketing team

Traditional & Digital Marketing Excellence

• Conceptualise impactful traditional campaigns (print, radio, outdoor, events)
• Collaborate on cutting-edge digital marketing initiatives
• Manage relationships with media outlets, agencies, and vendors
• Oversee showroom displays, POS materials, and promotional activities

CRM & Customer Engagement

• Develop sophisticated CRM strategies to enhance customer lifetime value
• Create automated customer journey flows and targeted campaigns
• Analyse customer data to identify cross-selling and up-selling opportunities
• Ensure compliance with privacy regulations

Brand Management

• Maintain consistent brand messaging across multiple automotive brands
• Manage external agencies and supplier relationships
• Create compelling content across various platforms
• Oversee new model launches and promotional events

WHAT WE'RE LOOKING FOR

Essential Requirements

• Education: Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
• Experience: 5-7 years progressive marketing experience, preferably automotive/high-value retail
• Expertise: Proven track record in omni-channel marketing campaigns
• Technical: Hands-on CRM experience (Salesforce, HubSpot), Google Analytics, Adobe Creative Suite
• Skills: Strong analytical mindset, exceptional communication, budget management

Please note that only shortlisted candidates will be contacted