Senior Marketing Manager

Manpower SA (Pty) Ltd; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading automotive dealership group is seeking a motivated Senior Marketing Manager to drive comprehensive omni-channel marketing strategies. You will advance traditional and digital campaigns while leading a high-performance team. The ideal candidate has 5-7 years of marketing experience, preferably in automotive, and strong skills in strategic thinking and analytics. This opportunity aims to enhance customer engagement and drive sales through innovative marketing initiatives.

Qualifications

• 5-7 years progressive marketing experience, preferably in automotive or high-value retail.
• Proven track record in omni-channel campaign development and execution.
• Budget management and vendor relationship expertise.

Responsibilities

• Develop and execute annual marketing plans aligned with sales targets.
• Manage substantial marketing budgets with full P&L accountability.
• Lead high-performance marketing team focused on exceptional customer experience.
• Implement sophisticated CRM strategies to maximize customer lifetime value.

Skills

Strategic thinking

Analytical abilities

Project management

Creative innovation

Communication skills

Technical proficiency in marketing automation

Education

Bachelor's degree in Marketing, Business, or Communications

Master's degree (preferred)

Tools

CRM software

Microsoft Office Suite

Analytics platforms

Design software

Job description

Overview

Our client, a globally recognised and rapidly expanding multi-brand automotive dealership group, is seeking a dynamic Senior Marketing Manager to accelerate their marketing success to new heights. This is your chance to join an award-winning organisation that's revolutionising the automotive retail experience!

As Senior Marketing Manager, you'll be the driving force behind comprehensive omni-channel marketing strategies across multiple prestigious automotive brands. Working directly with the Chief Marketing Officer, you'll lead a dynamic marketing team while managing everything from traditional campaigns to cutting-edge digital initiatives.

WHAT YOU'LL BE DOING

Strategic Marketing Leadership

• Develop and execute annual marketing plans aligned with ambitious sales targets
• Manage substantial marketing budgets with full P&L accountability
• Conduct market research and competitor analysis to identify growth opportunities
• Lead high-performance marketing team focused on exceptional customer experience

Omni-Channel Campaign Management

• Design impactful traditional marketing campaigns (print, radio, outdoor, events)
• Collaborate on integrated digital strategies across all online channels
• Oversee dealership events, model launches, and promotional activities
• Create compelling point-of-sale materials and showroom displays

CRM & Customer Engagement

• Implement sophisticated CRM strategies to maximise customer lifetime value
• Develop automated nurturing campaigns and loyalty programs
• Analyse customer behaviour patterns for cross-selling opportunities
• Ensure data compliance and system integrity

Brand Management & Performance

• Maintain consistent brand messaging across all touchpoints
• Manage external agencies, OEMs, and vendor relationships
• Monitor campaign ROI and provide actionable insights
• Present performance reports to senior management

WHAT YOU BRING TO THE TABLE

Essential Qualifications & Experience

• Bachelor\'s degree in Marketing, Business, or Communications (Master\'s preferred)
• 5-7 years progressive marketing experience, preferably automotive or high-value retail
• Proven track record in omni-channel campaign development and execution
• Hands-on CRM platform experience with measurable strategy implementation
• Budget management and vendor relationship expertise

Key Skills & Competencies

• Strategic thinking with strong analytical and data interpretation abilities
• Exceptional written and verbal communication skills
• Outstanding project management capabilities across multiple initiatives
• Creative innovation with ability to translate business goals into customer-facing campaigns
• Technical proficiency in marketing automation, CRM software, and analytics platforms
• Expert-level Microsoft Office Suite and familiarity with design software advantageous

Please note only shortlisted candidates will be contacted