Senior Marketing Manager

The main purpose of this role will be to develop Strategy, Innovation and IBE for our key brands.

You will handle and implement outstanding innovation & IBE including:

1. Partnering with insights to leverage people centricity and trends.
2. Defining the Brand Promise, Strategy, and Long Term Growth Plan (incl. 4Ps, innovation & communication).
3. Developing focussed innovation roadmaps based on the brand/hubs strategic needs and commercial requirements.
4. Developing the specific innovations for all elements of the bundle - partnering with R&D Technology, Supply Chain, Packaging & Design.
5. Developing the IBE by partnering with our advertising agency & collaborating with other Divisions.
6. Partnering with other cross-functional teams including Customer Development, Retail Marketing and Finance.

Proven to be proficient in the ability to be strategic & analytical (connecting the dots), challenge "group think", being creative, dealing with ambiguity, leading cross-functional teams. Having the candour of a growth mindset, people centricity, being up to the challenge and always curious/passionate along with the functional skills/familiarity in digital & design.

Required Qualification:

1. 14+ Years of successful experience in FMCG marketing (brand strategy, portfolio management, communication development, commercial growth plans).
2. 8+ Years of demonstrated capability in end-to-end innovation development.
3. Full understanding of the innovation process from insight scouting to concept writing & testing, to full bundle development & go to market with the commercial teams.
4. Management of cross-functional teams to deliver.
5. Experience in Design thinking & agile innovation development.