Senior Marketing Coordinator

We seek a dynamic and results-driven Senior Marketing Coordinator to act as the second in command to the Marketing Manager. This role is pivotal in supporting the development and execution of marketing strategies, managing day-to-day operations, and leading the marketing team in the Marketing Manager's absence. The ideal candidate is a strategic thinker with strong leadership skills, a proven track record in various marketing functions, including communications, advertising, branding, digital, and social media, and the ability to drive initiatives that align with the company’s goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a supervisory or leadership role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, interpersonal, and leadership skills.
• Proficiency in marketing tools and platforms (e.g., CRM, Google Analytics, social media management tools).
• Strong understanding of various digital marketing channels like social media, email marketing, SEO, and paid advertising.
• Technical knowledge of Google Ads, Facebook, TikTok, and other media buying platforms is advantageous.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Basic graphic design knowledge to assist in creating visuals for social media and marketing materials.
• Good understanding of content marketing strategy.
• Technical skills in content creation and editing are advantageous.
• Ability to interpret data, analyze campaign performance, and make data-driven decisions.

Responsibilities

• Assist the Marketing Manager in developing and implementing comprehensive marketing strategies to achieve company objectives.
• Conduct market research, analyze trends, and identify growth opportunities.
• Develop a marketing plan based on the marketing strategy.
• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).
• Monitor campaign performance, analyze metrics, and prepare reports to measure ROI.
• Identify areas for improvement and implement solutions to enhance campaign effectiveness.
• Collaborate with other departments to ensure cohesive messaging and brand consistency.
• Perform keyword research and optimize website content for SEO to improve organic search rankings.
• Assist in managing social media channels by scheduling content, monitoring interactions, and responding to comments/messages.
• Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads) to meet performance goals.
• Coordinate with external vendors, agencies, and partners to ensure timely marketing campaigns and materials delivery.
• Manage promotional events and other initiatives as part of the marketing strategy.
• Maintain inventory of support materials, ensuring all are current and accurate.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.
• Propose innovative ideas and strategies to enhance brand visibility and customer engagement.
• Act as a leader within the marketing team, providing guidance, mentorship, and support to team members.
• Oversee the execution of marketing campaigns, ensuring alignment with brand guidelines and strategic goals.
• Delegate tasks, monitor progress, and ensure deadlines are met in the absence of the marketing manager.

Desired Skills

• Marketing Strategy Development
• Leadership & Team Management
• Digital Marketing Proficiency