Senior Marketing Automation & Content Lead

Growth Troops; Johannesburg; Remote; ZAR 600,000 - 900,000; Full time

Job summary

A leading company in the health care sector seeks a Lifecycle Marketing Manager to drive data-driven campaigns and manage a team. This fully remote role involves setting strategies across multiple channels and leveraging technology to enhance customer journeys. The ideal candidate will possess strong skills in marketing automation, data analysis, and team leadership, contributing directly to growth.

Benefits

Fully remote, async-friendly workflow

Budget for conferences, courses, and AI credits

Direct, measurable impact on growth

Small-team speed and autonomy

Qualifications

• 3+ years in lifecycle or marketing-automation roles.
• Fluent in HubSpot and experienced in building workflows.
• Strong analytical skills with basics of SQL.

Responsibilities

• Set lifecycle strategy and define segmenting and journeys.
• Build and launch complex workflows in HubSpot.
• Mentor junior marketers and align cross-functionally.

Skills

Marketing Automation

Analytical Skills

Project Management

Communication

Tools

HubSpot

Zapier

SQL

BigQuery

Job description

Team: Growth / Marketing|Reports to: Director of Marketing|Type: Full-time, remote (Americas time zones preferred)

Why this role exists

Own a lifecycle engine end-to-end—from strategy to execution—so every prospect and customer gets the right message at the right moment. You’ll architect sophisticated, data-driven campaigns, level-up this modern health care company's tech stack, and mentor a small but mighty team of operators

What you’ll do

• Set the lifecycle strategy. Define segmenting, journeys, and testing plans across email, SMS, in-app, and paid social retargeting.
• Build AND ship. Roll up your sleeves in HubSpot or HighLevel to launch complex workflows, nurture tracks, and revenue alerts.
• Scale content ops. Own a 90-day editorial calendar and delegate production of copy, graphics (Canva/Figma), and short-form video (CapCut/Adobe).
• Automate everything possible. Design multi-step Zapier/Make scenarios that sync HubSpot, Salesforce, GA-4, and data warehouses.
• Dig into the numbers. Pull and clean data in Sheets/BigQuery, run cohort and funnel analyses, then present insights and next steps to leadership.
• Lead & mentor. Coach two junior marketers (South-America-based) on best practices and hold weekly workflow reviews.
• Partner cross-functionally. Align with Product, Sales, and RevOps on campaign timing, lead scoring, and attribution logic.
• Pilot new tech. Vet AI tools for copy, design, and predictive send-time to keep us ahead of the curve.
  
  

Must-have Experience

• 3+ years in lifecycle or marketing-automation roles, ideally at a SaaS or tech-enabled services company.
• Deep fluency with HubSpot (or HighLevel) — building workflows, custom objects, and reporting.
• Proven record scaling email & SMS programs to 50k+ contacts while improving key metrics (open, click, CVR, churn).
• Advanced Zapier/Make skills (webhooks, branching, error handling).
• Portfolio showing you’ve overseen or produced social/video/visual assets that drove measurable results.
• Strong analytical chops: SQL basics, pivot tables, funnel math, and A/B test design.
• Excellent written English; conversational Spanish or Portuguese is a plus.
• Experience managing or mentoring at least one direct report or agency pod.
  
  

Nice to have

• Prior success at an agency juggling multiple brands or client accounts.
• Hands-on with AI content or predictive-modeling tools (ChatGPT, Gemini, Midjourney, Jasper, Mutiny, etc.).
• Basic HTML/CSS and email-client QA know-how.
• Familiarity with talent-tech or recruitment marketing.
  
  

First-90-day outcomes

• Audit current lifecycle assets and present a road-map that closes the biggest revenue gaps.
• Ship a multi-step email + SMS sequence that lifts MQL-to-SQL conversion by ≥15 %.
• Reduce manual list pulls and CSV uploads to zero through new automations.
• Stand up a live Looker/Sheets dashboard the exec team can use to track funnel health daily.
• Deliver a skills-development plan for your junior teammates and run the first monthly up-skilling session.
  
  

Perks & culture

• Fully remote, async-friendly workflow; core overlap 3 hrs with US Pacific.
• Budget for conferences, courses, and AI credits—use what you need to stay cutting-edge.
• Direct, measurable impact on growth; your experiments shape next quarter’s revenue.
• Small-team speed: fewer meetings, more autonomy, faster shipping.