Senior Marketing Associate

International Flavors & Fragrances; Randburg; Hybrid; ZAR 250 000 - 450 000; Full time

Job summary

An established industry player is seeking a dynamic Customer Experience professional to enhance client engagement and drive strategic growth in the food and beverage sector. This role involves analyzing market trends, developing compelling product concepts, and collaborating with cross-functional teams to execute innovative marketing strategies. You'll be responsible for crafting insightful presentations and marketing materials that resonate with clients, ensuring their journey with the brand is both impactful and memorable. If you are passionate about creativity in a B2B environment and have a knack for data-driven storytelling, this opportunity is perfect for you.

Qualifications

• Minimum 2 years of experience in B2B marketing within food and beverage.
• Proficiency in Microsoft365, especially Excel and PowerPoint.

Responsibilities

• Conduct trend analysis to drive growth in food and beverage categories.
• Prepare and present comprehensive client presentations showcasing insights.

Skills

Microsoft365

Excel

PowerPoint

Graphic Design

Data Analysis

Strategic Thinking

Problem Solving

Collaboration

Communication Skills

Marketing Communication

Research and Data Understanding

Event Coordination

Innovation in Marketing

Education

Bachelor's degree in Marketing

Tools

Mintel

Euromonitor

Job description

As Customer Experience (CX), we own the experience that we provide to our customers by activating the IFF brand and IFF solutions to provide value and differentiation across the various touch points of the customer journey. CX does this by delivering compelling & captivating content, ideas, and insights that shape the strategic story and engagement with customers to drive interest and positive outcomes, resulting in IFF business.

This will be a full time office-based role, with the potential for hybrid work after the first 6 months.

Job Requirements

How You Will Spend Your Time

Trend Analysis

Identify the main trends driving growth in food and beverage categories (focus on Dairy, Beverage, culinary) via tools like Mintel, Euromonitor, secondary reports etc to create & deliver compelling customer content for grow / retain / defend our business.

Concept Development

Supporting customer in their new product development journey by utilizing category trends and consumer insights to ideate and suggest relevant food and beverage concepts.

Strategic Alignment

Link market and consumer dynamics with IFF’s portfolio strengths to identify business opportunities.

Client Presentations

Prepare and present comprehensive presentations for our customers, showcasing trends, consumer insights, and proposing innovative product concepts.

Market Mapping and Gap Analysis

Analyze the market to identify new product launches and emerging trends.

Produce professional marketing materials including flyers, one pagers, email banners and logos that showcase IFF’s various technologies while remaining true to the Corporate Brand.

Insights and Research

Gathering data and insights about food industry or food companies through desk research.

Execution of Marketing activities

Coordinating and collaborating with sales, innovation and business units to drive industry initiatives and activities.

Required Skills

1. Advanced in Microsoft365 and related programs. Proficiency in Excel and PowerPoint a must.
2. Basic Graphic Design
3. Moderate level of expertise and works independently on data analysis and interpretation.
4. Strategic thinking, learning agility “rolling up sleeves” to drive for results, creativity, problem solving and strong business acumen.
5. Strong people skills and an effective collaborator.
6. Influencing and networking skills.
7. Ability to craft a compelling story driven by data to deliver insights.
8. Demonstrating ability to coordinate with cross-functional teams.
9. Excellent written and verbal communication skills in English.
10. Should have worked in marketing communication.
11. Should have understanding of research and data.
12. Experience of creating marketing collaterals.
13. Experience in coordinating with marketing agencies to coordinate events executions.
14. Passion for thinking of new and innovative ways of marketing in B2B environment.
15. Adaptable and ready to learn the ways of working.

Required Experience

1. Minimum 2 years of experience in marketing preferably B2B within food and beverage manufacturing.
2. Bachelors degree in marketing or equivalent.

At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.