Senior Marketing Analyst

HelloKindred; Johannesburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Job summary

A leading global professional services firm is seeking a Senior Marketing Analyst to drive marketing intelligence through data-driven insights. The role involves analytics frameworks, performance measurement, and collaboration across teams to optimize customer engagement and marketing strategies within a high-growth ICT environment.

Qualifications

• 8 years of experience in marketing analytics or data-driven strategy.
• Strong expertise in translating complex data into actionable insights.
• Experience in B2B marketing analytics within the ICT or technology sector.

Responsibilities

• Develop and lead a marketing analytics framework across business units.
• Conduct predictive and prescriptive analytics for strategic marketing planning.
• Design and manage real-time marketing performance dashboards.

Skills

Data Analytics

Marketing Performance Measurement

Business Intelligence Reporting

Customer Segmentation

Market Research

Loyalty Marketing

Data Visualization

Attribution Modeling

Education

Bachelor's degree in Marketing, Business, Data Science, Economics, or related field

Tools

SQL

Python

R

MS Power BI

Tableau

Google Analytics

Salesforce Marketing Cloud

Adobe Analytics

HubSpot

Job description

Anticipated Contract End Date / Length : February 2026 10 month contract)

Work set up : Hybrid

Our client in the global professional services industry is seeking a highly analytical and strategic Senior Marketing Analyst to take their marketing intelligence to the next level. This role is instrumental in providing datadriven insights that shape business strategy optimise marketing investments and enhance customer engagement across multiple business units. The ideal candidate will have strong analytical expertise excellent communication skills and experience working in a highgrowth ICT environment.

What you will do :

• Develop and lead a comprehensive marketing analytics framework to assess performance across seven business units and Group Marketing.
• Conduct predictive and prescriptive analytics to guide strategic marketing planning and ROI optimisation.
• Design and manage realtime marketing performance dashboards providing insights that support executive decisionmaking.
• Lead the evaluation of marketing campaigns digital performance customer acquisition and retention strategies with actionable recommendations.
• Advise business unit leaders on customer segmentation market penetration and competitive positioning.
• Collaborate with crossfunctional teams to enhance marketing automation and drive AIbased data analytics for customer insights.
• Develop datadriven methodologies for marketing budget allocation and forecasting.
• Support market research initiatives to understand customer behaviour industry trends and competitor strategies.
• Ensure data governance compliance and best practices in marketing intelligence reporting.

Qualifications :

• Bachelors degree in Marketing Business Data Science Economics or a related field.
• 8 years of experience in marketing analytics business intelligence or datadriven strategy preferably within a large enterprise or ICT sector.
• Strong expertise in data analytics marketing performance measurement and business intelligence reporting.
• Proven ability to translate complex data into actionable business insights for executive leadership.
• Experience with SQL Python R or similar analytical tools.
• Advanced proficiency in MS Power BI Tableau or equivalent data visualisation platforms.
• Handson experience with marketing automation tools CRM platforms and digital analytics (Google Analytics Adobe Analytics HubSpot etc..
• Strong communication and presentation skills with the ability to influence stakeholders across the organisation.
• Expertise in AIdriven marketing analytics machine learning applications and customer data platforms (CDPs).
• Experience in B2B marketing analytics within the ICT or technology sector.
• Strong project management skills and ability to lead crossfunctional analytics initiatives.
• Ability to work in a fastpaced matrixed corporate environment with high levels of autonomy.

Additional Information :

Candidates must be legally authorized to live and work in the country the position is based in without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity / expression sexual orientation national origin disability age or veteran status.

Remote Work : Employment Type :

Contract

Key Skills

Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics

Experience : years

Vacancy : 1

Create a job alert for this search