Senior Manager - Regional Marketing.Regional Operations Commercial Operations Sa

MTN; Johannesburg; On-site; ZAR 80 000 - 150 000; Full time

Job summary

An established industry player is seeking a Senior Manager for Regional Marketing to spearhead brand and marketing strategies. This role involves driving market share growth and customer engagement through effective execution of B2C and B2B strategies. You will lead diverse teams, ensuring alignment with central directives while fostering a high-performance culture. Your expertise in digital marketing, trade marketing, and sponsorship management will be crucial in delivering impactful marketing initiatives. Join this dynamic environment where your contributions will shape the future of the brand in the telecommunications sector.

Qualifications

• 7+ years in Brand and Marketing with leadership experience.
• Proven ability to manage trade marketing and digital strategies.

Responsibilities

• Drive execution of brand and marketing strategies regionally.
• Lead multifunctional teams to enhance brand health and market share.

Skills

Brand and Marketing Strategy

GTM Strategy Development

Cross-Functional Collaboration

Digital Marketing

Trade Marketing

Sponsorship Management

Event Management

Data Analysis

Education

4-year tertiary qualification

MBA / Masters

Job description

Job Title:

Senior Manager - Regional Marketing Regional Operations Commercial Operations SA

Job Location:

Gauteng, Johannesburg

Deadline: May 29, 2025

Job Description

Mission / Core Purpose of the Job

• Drive the execution of Brand and Marketing (B&M) strategies at the regional and segment levels, translating central strategic direction into localized initiatives.
• Ensure effective implementation, customization, and operationalization of strategies within regions, focusing on B2C and B2B segments to enable market share growth, customer engagement, and revenue.
• Lead activities across trade marketing, sponsorships, events, media planning, PR, and digital marketing, aligning with central strategies and regional market needs.
• Bridge the gap between central B&M functions and regional execution to ensure initiatives are locally relevant and impactful.

Key Activities & Responsibilities

Strategy Development and Execution

• Develop regional marketing strategies to grow market share, product adoption, customer loyalty, and improve NPS and brand health.
• Collaborate with central teams and regional leadership to adapt and implement GTM strategies based on local conditions.
• Implement regional B&M strategies aligned with segment and central goals.
• Deliver end-to-end GTM plans for products and services across segments.
• Coordinate with various teams to ensure successful strategy execution and regional alignment.
• Drive media planning, sponsorships, events, and digital marketing strategies in line with central directives.
• Formulate plans to improve NPS, ensuring regional initiatives are effective and aligned with central targets.

Regional Marketing Delivery Leadership

• Analyze marketing data and metrics such as brand health and NPS.
• Lead teams to execute GTM plans and trade marketing initiatives.
• Support business units with marketing activities to enhance brand health, market share, and customer loyalty.
• Manage regional sponsorships, events, and PR to boost brand affinity and community engagement.
• Collaborate with internal and external partners to deliver impactful marketing activations.
• Maintain media and PR relationships and promote local CSR initiatives.
• Define and monitor KPIs for regional marketing initiatives, reporting on effectiveness and areas for improvement.

People Leadership and Management

• Lead, mentor, and manage multifunctional teams, fostering a high-performance culture.
• Set goals, conduct performance reviews, and develop talent within the team.
• Promote employee engagement, diversity, and continuous improvement.
• Ensure team alignment with company values and strategic objectives.

Job Outcomes / Results

• Successful execution of B&M initiatives, ensuring brand consistency and compliance.
• Effective GTM activities for various segments.
• High-impact marketing communications, sponsorships, and events.
• Growth in channel marketing, digital marketing, and regional market share.

Education, Skills, and Experience

Education:

• 4-year tertiary qualification in relevant or related field.
• MBA / Masters preferred.

Experience:

• Minimum 7 years in Brand and Marketing, with 3-5 years in leadership roles.
• Proven experience with GTM strategies for B2C and B2B segments.
• Experience managing trade marketing, sponsorships, events, and digital marketing.
• Ability to manage regional marketing operations and align with central strategies.
• Telecommunications industry experience is preferred.
• Experience working across diverse cultures and geographies is advantageous.

Skills

• Interlock Management and Cross-Functional Collaboration