Senior Manager, Performance Marketing (George, Western Cape, On-site)

Badger Holdings Ltd; George; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

A leading company in George is seeking a Senior Manager for Performance Marketing to shape and lead their marketing strategy across multiple digital channels. The role requires strong leadership, proven results in digital marketing, and an analytical approach to campaign performance. Candidates should possess a Bachelor's degree and have extensive experience managing digital campaigns and budgets, as well as excellent collaboration and communication skills.

Qualifications

• 7+ years in performance/digital marketing, with 3+ years in a leadership role.
• Proven track record of delivering results with large-scale budgets.
• Deep expertise with major marketing platforms and analytics tools.

Responsibilities

• Own and execute digital performance marketing strategy across all channels.
• Manage multimillion-Rand marketing budgets and lead campaign optimization.
• Build a robust test-and-learn culture focused on performance.

Skills

Leadership

Analytical mindset

Collaboration

Communication skills

Data-driven decision making

Education

Bachelor’s degree in Marketing

Business

Economics

Tools

Google Ads

Meta

TikTok

LinkedIn DSPs

Google Analytics

Job description

Job title : Senior Manager, Performance Marketing (George, Western Cape, On-site)

Job Location : Western Cape, George Deadline : June 12, 2025 Quick Recommended Links

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Requirements

• This is your opportunity to shape the future of our performance marketing efforts across paid search, social, display, programmatic, and beyond. If you thrive in fast-paced environments, love leading through strategy and execution, and have a knack for numbers, we want to hear from you.

What You'll Be Doing

Strategic Leadership

• Own and execute our digital performance marketing strategy across all channels (paid search, paid social, display, affiliate, influencer, etc.).
• Set and deliver on aggressive growth, customer acquisition, and ROI goals.
• Lead, inspire, and grow a top-tier team of performance marketers.
• Drive and evolve our CRM strategy, leveraging platforms like Hubspot.

Campaign Execution & Budget Ownership

• Manage and optimize multimillion-Rand marketing budgets across all digital touchpoints.
• Lead campaign design, implementation, A / B testing, and continuous optimization.
• Collaborate with creative and brand teams to produce compelling, high-performing ad assets.

Analytics & Optimization

• Build a robust test-and-learn culture focused on performance and efficiency.
• Analyze channel attribution, conversion funnels, CAC, LTV, and other key metrics to improve performance.
• Use data insights to fine-tune campaigns and inform broader marketing strategies.
• Stay ahead of digital marketing trends, platforms, and tools.
• Manage agency relationships and external partners to drive campaign success and innovation.

What You Bring

• 7+ years in performance / digital marketing, with 3+ years in a leadership role.
• Proven track record of delivering results with large-scale budgets and multi-channel campaigns.
• Deep expertise with Google Ads, Meta, TikTok, LinkedIn, DSPs, and CRM platforms.
• Analytical mindset with experience in platforms like Google Analytics, Looker, or Tableau.
• Exceptional leadership, collaboration, and communication skills.
• Agile, data-driven, and always experimenting.

Preferred :

• Background in e-commerce, SaaS, fintech, or startups.
• Experience with attribution models, marketing automation, and customer segmentation.

Education :

• Bachelor’s degree in Marketing, Business, Economics, or a related field.