Senior Manager: Marketing Technology & Analytics

Mediclinic; Stellenbosch; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading healthcare provider in Stellenbosch seeks a Marketing Technology Manager to develop and execute a cohesive marketing strategy. The ideal candidate will have over 6 years of experience in marketing technology and a strong background in CRM platforms, data analytics, and compliance. This role offers an opportunity to drive innovative marketing strategies in the healthcare sector.

Qualifications

• Minimum 6 years of experience in Marketing Technology and Analytics.
• Experience in the healthcare or services industries is preferred.

Responsibilities

• Develop and execute a marketing technology (Martech) strategy aligned with business and marketing objectives.
• Lead the management of marketing data for insight-led decisions.
• Drive data-informed campaign optimisation through robust analytics.
• Ensure compliance with data governance standards.

Skills

CRM Platform Management

Marketing Automation Tools

Campaign Analytics & Attribution

Digital Compliance & Consumer Data Privacy

Marketing Strategy & Planning Support

Technology & Martech Management

Data Management & Analytics

Performance Measurement & Reporting

Cross-Functional Collaboration

Lead Generation, Management & Attribution

Compliance & Risk Management

Education

Bachelor’s Degree in Marketing, Information Systems, Data Analytics, or Digital Business

Postgraduate Diploma or Master’s in Digital Marketing, Data Science, or Business Intelligence

Tools

Salesforce

HubSpot

Adobe Experience Cloud

Google Analytics 4

Meta Business Suite

SQL

Job description

Mediclinic Southern Africa is a healthcare provider operating in South Africa and Namibia focused on providing acute care, specialist-orientated, multidisciplinary hospital services and related service offerings. We place science at the heart of our care process by striving to provide evidence-based care of the highest standard. The group currently operates 50 private hospitals (excluding a growing number of day clinics) throughout South Africa and three hospitals in Namibia with more than 8 200 beds in total.

MAIN PURPOSE OF JOB

To develop and execute a cohesive marketing technology strategy that enables data-driven, personalised, and efficient marketing by integrating and optimising Martech platforms, overseeing campaign analytics and leading marketing data management to drive performance and ROI.

KEY RESPONSIBILITY AREAS

• Develop and execute a marketing technology (Martech) strategy aligned with business and marketing objectives. Identify and evaluate new technologies and trends to improve marketing performance.
• Lead the management and strategic and operational use of marketing data to drive insight-led decision-making and measurable impact.
• Lead the implementation, integration, and optimisation of marketing technology tools to enable scalable, data-driven marketing.
• Drive data-informed campaign optimisation through robust analytics, testing, and performance insights.
• Manage the Martech and analytics budget to maximise value, ensure compliance, and drive measurable returns on investment.
• Lead a high-performing Martech and Analytics team while fostering cross-functional collaboration.
• Ensure compliance, mitigate risk, and uphold data governance standards across all Martech and Analytics activities.
  
  

Required Education

Essential Education:

• Bachelor’s Degree in Marketing, Information Systems, Data Analytics, or Digital Business
• Certification or formal training in marketing automation, CRM, or data platforms (e.g. Salesforce, HubSpot, Adobe Experience Cloud)
  
  

Desired Education

• Postgraduate Diploma or Master’s in Digital Marketing, Data Science, or Business Intelligence
• Professional certifications in Google Analytics 4, Meta Business Suite, SQL, or UX/U
  
  

Required Experience

Essential Experience:

• Minimum 6 years of experience in Marketing Technology and Analytics
  
  

Experience

• Experience in the healthcare or services industries
  
  

Required Job Skills And Knowledge

• CRM Platform Management (e.g., Salesforce, HubSpot)
• Marketing Automation Tools
• Campaign Analytics & Attribution
• Digital Compliance & Consumer Data Privacy
• Marketing Strategy & Planning Support
• Technology & Martech Management
• Data Management & Analytics
• Performance Measurement & Reporting
• Cross-Functional Collaboration
• Lead Generation, Management & Attribution
• Compliance & Risk Management
  
  

Mediclinic Southern Africa is a healthcare provider operating in South Africa and Namibia focused on providing acute care, specialist-orientated, multidisciplinary hospital services and related service offerings. We place science at the heart of our care process by striving to provide evidence-based care of the highest standard. The group currently operates 50 private hospitals (excluding a growing number of day clinics) throughout South Africa and three hospitals in Namibia with more than 8 200 beds in total. Mediclinic Southern Africa is a healthcare provider operating in South Africa and Namibia focused on providing acute care, specialist-orientated, multidisciplinary hospital services and related service offerings. We place science at the heart of our care process by striving to provide evidence-based care of the highest standard. The group currently operates 50 private hospitals (excluding a growing number of day clinics) throughout South Africa and three hospitals in Namibia with more than 8 200 beds in total.