Senior Manager: Marketing Technology & Analytics

Mediclinic International; Stellenbosch; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A healthcare services provider is seeking an experienced Marketing Technology Lead to develop and execute a marketing strategy that leverages data-driven insights. The ideal candidate will have at least 6 years of experience in marketing technology and analytics, particularly within healthcare. This role offers opportunities for innovation and collaboration across functions, ensuring compliance and maximizing ROI.

Qualifications

• Minimum 6 years of experience in Marketing Technology and Analytics.
• Experience in the healthcare or services industries.
• Certifications in marketing automation or data platforms preferred.

Responsibilities

• Develop and execute a marketing technology strategy aligned with business objectives.
• Lead the use of marketing data for insight-led decision-making.
• Manage the Martech and analytics budget to maximise ROI.

Skills

Marketing Automation Tools

Campaign Analytics & Attribution

Digital Compliance & Consumer Data Privacy

Technology & Martech Management

Data Management & Analytics

Performance Measurement & Reporting

Cross-Functional Collaboration

Lead Generation, Management & Attribution

Compliance & Risk Management

Education

Bachelor’s Degree in Marketing, Information Systems, Data Analytics, or Digital Business

Postgraduate Diploma or Master’s in Digital Marketing, Data Science, or Business Intelligence

Tools

Salesforce

HubSpot

Adobe Experience Cloud

Google Analytics 4

Meta Business Suite

SQL

Job description

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Closing date: 07/08/2025
Number of positions: 1
Recruiter name: Marlyn Donny Foster
Reference number: 61824
Permanent

Please note if you are an internal employee on a fixed term contract please apply using an external candidate profile and not your employee profile

MAIN PURPOSE OF JOB

To develop and execute a cohesive marketing technology strategy that enables data-driven, personalised, and efficient marketing by integrating and optimising Martech platforms, overseeing campaign analytics and leading marketing data management to drive performance and ROI.

KEY RESPONSIBILITY AREAS

• Develop and execute a marketing technology (Martech) strategy aligned with business and marketing objectives. Identify and evaluate new technologies and trends to improve marketing performance.
• Lead the management and strategic and operational use of marketing data to drive insight-led decision-making and measurable impact.
• Lead the implementation, integration, and optimisation of marketing technology tools to enable scalable, data-driven marketing.
• Drive data-informed campaign optimisation through robust analytics, testing, and performance insights.
• Manage the Martech and analytics budget to maximise value, ensure compliance, and drive measurable returns on investment.
• Lead a high-performing Martech and Analytics team while fostering cross-functional collaboration.
• Ensure compliance, mitigate risk, and uphold data governance standards across all Martech and Analytics activities.

REQUIRED EDUCATION

Bachelor’s Degree in Marketing, Information Systems, Data Analytics, or Digital Business

Certification or formal training in marketing automation, CRM, or data platforms (e.g. Salesforce, HubSpot, Adobe Experience Cloud)

Desired Education:

Postgraduate Diploma or Master’s in Digital Marketing, Data Science, or Business Intelligence

Professional certifications in Google Analytics 4, Meta Business Suite, SQL, or UX/U

REQUIRED EXPERIENCE

• Minimum 6 years of experience in Marketing Technology and Analytics

Experience:

• Experience in the healthcare or services industries

REQUIRED JOB SKILLS AND KNOWLEDGE

• Marketing Automation Tools
• Campaign Analytics & Attribution
• Digital Compliance & Consumer Data Privacy
• Technology & Martech Management
• Data Management & Analytics
• Performance Measurement & Reporting
• Cross-Functional Collaboration
• Lead Generation, Management & Attribution
• Compliance & Risk Management

All applicants will be considered, with the understanding that preference will be given in accordance with the Employment Equity Plan of Mediclinic Southern Africa, as well as internal applicants/employees that meet the minimum requirements.

Please note if you are an internal employee on a fixed term contract please apply using an external candidate profile and not your employee profile

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