Senior Manager - Digital Communications

MTN; Roodepoort; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading telecommunications company seeks a Senior Manager - Digital Communications to drive their digital strategy, enhance online presence, and lead a high-performing team. This role will involve building relationships with external agencies and managing digital communications across multiple platforms to achieve business goals.

Qualifications

• Manager track record of 5 years or more; 3 years in digital communications.
• Demonstrated experience in managing strategic digital communications.
• Proven ability to manage cross-functional teams and projects.

Responsibilities

• Drive development of the digital communications strategy.
• Oversee the digital communications team and partnerships.
• Enhance digital presence and implement social media strategy.

Skills

Leadership

Communication

Digital Strategy Development

Collaboration

Analytical Skills

Education

Minimum 4-year degree in Digital Marketing

Relevant certification / accreditation

MBA or Masters

Tools

Advanced analytics tools

Social listening platforms

Job description

Job title : Senior Manager - Digital Communications

Job Location : Gauteng, Roodepoort Deadline : June 23, 2025 Quick Recommended Links

• Jobs by Location
• Job by industries

Responsibilities

• Senior Manager : Digital Communications will be accountable to achieve the following objectives :
• Drive the development and implementation of a robust digital communications strategy that aligns with the Group's External Communications strategy and supports MTN's business goals.
• Enhance MTN’s digital presence by overseeing the team’s delivery of targeted and relevant digital content informed by a deep understanding of MTN's priorities across markets, products, and customers.
• Forge and maintain strong partnerships with external digital and media agencies, setting clear expectations and performance indicators to ensure consistent delivery and alignment with MTN's strategic goals.
• Build, mentor, and empower a high-performing digital communications team, fostering a culture of innovation, creativity, and collaboration to deliver exceptional results.
• Encourage cross-functional collaboration between content teams to create compelling, multi-dimensional storytelling that brings the brand to life across various content types.
• Curate a diverse mix of original, user-generated, and repurposed content that resonates with target audiences, strengthens the brand, and protects MTN's reputation.
• Implement a robust social media strategy that leverages platform-specific approaches to grow the brand, increase online presence, and drive meaningful engagement across all Group platforms.
• Continuously assess and enhance MTN's web presence, leveraging data-driven insights and industry best practices to improve the user experience and optimize digital platform performance.
• Utilize advanced analytics and social listening tools to monitor public sentiment, inform decision-making, and proactively address customer concerns or industry trends.
• Conduct regular competitive analyses to inform MTN's digital platform strategies and maintain a strong market position.
• Develop and manage an integrated digital communications calendar that aligns with Group priorities and accounts for regional interests and nuances, ensuring consistent and cohesive messaging across all platforms.
• Oversee efforts to improve search engine optimization and discoverability of content, ensuring MTN's digital assets reach the desired target audiences.
• Establish a data-driven culture that leverages web traffic, analytics, and engagement data to inform decision-making, optimize performance, and drive continuous improvement.
• Regularly review and analyze the performance of MTN's digital platform presence and online reputation management efforts, using insights to inform strategic adjustments, improve results, and optimize resource allocation.
• Deliver key digital communications projects on time, within budget, and to the highest quality standards.
• Stay informed about industry trends, emerging technologies, and best practices in digital communications and online reputation management, incorporating relevant insights into MTN's strategy and approach.
• Foster a culture of innovation and creativity in content and campaigns across digital platforms, promoting differentiation and driving customer engagement.
• Lead the formulation and continuous refinement of a comprehensive digital strategy
• Executing a comprehensive digital communications strategy
• Building partnerships and fostering collaboration
• Content creation and curation
• Analytics and actionable insights
• Team management and culture
• Project management
• Search engine optimization
• Web presence enhancement

Qualifications

Education :

• Minimum 4-year degree in Digital Marketing, or equivalent field.
• Relevant certification / accreditation / membership with professional body advantageous
• MBA or Masters advantageous

Experience :

• Manager track record of 5 years or more; with at least 3 years in digital communications specifically in managing strategic digital communications and campaigns in a corporate or large-scale setting
• Proven track record of managing and maintaining relationships with external digital and media agencies, ensuring alignment with the company's strategic objectives and performance indicators
• Demonstrated experience working across diverse cultures and geographies, showcasing adaptability and a global perspective
• Experience working in medium to large organizations, preferably with exposure to complex and matrixed environments
• Proven track record of effectively managing cross-functional teams and collaborating with various internal and external stakeholders to achieve common goals
• Demonstrated success in driving digital platform growth, enhancing online presence, and managing online reputation across multiple channels.
• Demonstrated proficiency using advanced analytics tools, social listening platforms, and other digital communications technologies. This includes the ability to measure performance and synthesise data into actionable strategies that inform decision-making and drive continuous improvement.
• Advanced project and program management skills, with a proven ability to prioritize and manage multiple initiatives simultaneously, meet deadlines, and deliver results.
• Experience in fostering a culture of innovation, creativity, and data-driven decision-making within a digital communications team.
• Exceptional communicator : Excellent verbal and written communication skills, with the ability to effectively articulate complex ideas and present to diverse audiences.
• Decisive problem solver : Has the mental agility to identify business challenges and explore effective solutions
• Innovator in value creation : Proven track record of fostering innovation and driving value creation through the development and implementation of digital communications initiatives.
• Culture and change champion : Experience navigating organizational change, influencing decision-making, and championing new ideas and initiatives.
• Strong leadership skills, with the ability to build, mentor, and manage high-performing teams, fostering a culture of collaboration, accountability, and excellence.
• Relationship builder : Demonstrated ability to establish and maintain strong relationships with key stakeholders, and effectively collaborate across functions to achieve common goals.
• Results achiever : Proven track record of setting clear objectives, driving performance, and delivering exceptional results in the digital communications domain.
• Operationally astute : Strong organizational and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously, meet deadlines, and deliver results.
• Continuous improvement mindset : Commitment to ongoing learning, staying abreast of industry trends and best practices, and leveraging insights to drive improvement and maintain a competitive edge in the digital communications landscape.

Other :

• Regional and international travel may be required
• Fluent in English. Ability to communicate in other African languages would be advantageous