Senior Manager - Brand Consumer Segments.Group Marketing

Mtn Group; Gauteng; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

MTN Group is seeking a Senior Manager: Brand responsible for formulating and executing Go-to-Market plans for consumer segments. The ideal candidate should possess a strong background in marketing strategies, stakeholder management, and analytical skills, with experience in multinational markets. This is an opportunity to significantly impact the brand's positioning and performance, making it a vital role in the organization's marketing leadership.

Qualifications

• 5-8 years in consumer (B2C) segment marketing in a global/multinational environment.
• 3-5 years in a supervisory/managerial role.
• Experience in change management and continuous improvement is advantageous.

Responsibilities

• Developing brand and marcomms GTM strategies for consumer segments.
• Conducting competitor intelligence and market benchmarking.
• Leading stakeholder mapping and alignment for accountability.

Skills

Brand GTM development

Project management

Stakeholder influence

Customer research

Analytical skills

Insight translation

Education

Minimum 4-year Business / Commercial / Marketing Degree

Master’s Degree

Job description

We at MTN are a purpose and value-led organization.

At MTN, we believe that understanding our people's needs and aspirations is key to creating experiences that delight you at work, every day.

We are committed to fostering an environment where every member of our Y'ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction.

Most importantly, they keep us honest.

It is not something we claim to be.

It is in our DNA. As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity, and ignite their full potential.

A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results.

A workplace built on relationships and achieving a purpose bigger than ourselves.

This is what we want you to experience with us! Our commitments go beyond an organizational promise.

It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a shared vision:

• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion

Group Brand and Marketing Communication serves as a central architect and steward of MTN's brand ambition, ensuring that principles, guidelines, and executional disciplines are consistently applied across the Group's diverse markets.

Its role is strategic and enabling, creating the cohesive brand foundation on which business growth is built.

Specifically, the Brand function is responsible for:

• Designing operational frameworks and governance practices for seamless execution of business and brand strategies across all markets.
• Generating deep consumer segment insights to uncover unmet needs and define MTN's role in addressing them.
• Constructing a messaging architecture that translates MTN's brand purpose, positioning, and value propositions into clear, compelling narratives for each segment and market.
• Driving leadership in brand performance across the Group, focusing on strengthening Brand Desire as a key measure of brand equity.
• Developing and operationalizing integrated marketing strategies to accelerate growth across digital, consumer, enterprise, and emerging revenue streams.

The Senior Manager: Brand (Consumer Segments) is primarily accountable for developing and translating Brand and Marketing Communications Go-to-Market (GTM) plans into actionable blueprints, aligned with broader GTM frameworks owned by Group Consumer functions.

Key responsibilities include:

• Developing comprehensive Brand and Marcomms GTM strategies for each consumer segment and product/service category, ensuring alignment with Group Consumer priorities and market realities.
• Building robust, segment-specific marketing mix frameworks that integrate product, pricing, distribution, promotion, and customer engagement levers.
• Designing messaging frameworks mapped to each customer journey stage, connecting functional benefits and emotional triggers to amplify brand desire.
• Conducting competitor intelligence and market benchmarking, staying attuned to global consumer marketing trends.
• Leveraging consumer insights from secondary data and primary research to refine GTM design and execution.
• Leading governance and approvals by preparing and presenting brand playbooks for validation.
• Establishing GTM operating frameworks and routines for cross-functional coordination.
• Leading stakeholder mapping and alignment to secure buy-in and accountability.
• Developing tools to monitor implementation, compliance, and market adoption, with continuous improvement processes.

Education: Minimum 4-year Business / Commercial / Marketing Degree, or equivalent. Master’s Degree is an advantage.

Experience: 5-8 years in consumer (B2C) segment marketing in a global/multinational environment; 3-5 years in a supervisory/managerial role; experience in change management, continuous improvement, and working in multinational organizations or African territories is advantageous.

Skills include brand GTM development, project management, stakeholder influence, customer research, analytical skills, and insight translation.