Senior Lead Creative Designer

Intrinsic Consulting Services; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading consulting company is seeking a Lead Creative Designer to head their dynamic in-house creative team. This pivotal role involves driving design excellence and overseeing brand initiatives, product marketing, and digital campaigns. The candidate will lead creative teams and collaborate across departments to ensure consistent messaging and visual identity, with an emphasis on innovation and strategic direction.

Qualifications

• 8+ years of experience in creative leadership or design direction.
• Strong portfolio showcasing branding and digital design.
• Experience across B2B marketing channels.

Responsibilities

• Lead the creative direction for brand awareness and product marketing.
• Supervise a small internal design team and manage external agencies.
• Develop marketing toolkits and sales enablement tools.

Skills

Creative Leadership

Design Direction

Branding

Digital Marketing

Storytelling

Tools

Adobe Creative Suite

Figma

Job description

Our client is seeking an innovative and strategic Lead Creative Designer to head a dynamic in-house creative team. As the Senior Creative Design Lead, you will drive design excellence across corporate brand initiatives, product marketing, digital campaigns, and sales enablement materials. You will play a pivotal role in bridging brand awareness, lead generation, and product marketing, ensuring consistent visual identity, messaging, and brand execution across all customer touchpoints and at scale.

Key Responsibilities :

Creative Leadership & Strategy

Lead the creative direction for brand awareness, promotional activities, and product marketing across multiple business units.

Develop and maintain brand guidelines and visual systems to ensure consistency across digital and print assets.

Collaborate with marketing and product teams to create compelling marketing toolkits that enhance go-to-market strategies.

Oversee creative execution across email, PR, web, search and display ads, social media, videos, brochures, and presentations.

Marketing & Sales Enablement

Support pitches and tenders by developing visually compelling proposals, presentations, and collateral.

Manage the development of marketing toolkits with structured, scalable design assets for internal teams and agencies.

Lead the creation of digital marketing campaigns, aligning them with brand and performance objectives.

Design service and product brochures that are clear, engaging, and visually appealing.

Develop sales enablement tools that empower sales teams to effectively communicate value across business lines and products.

Team & Project Management

Supervise a small internal design team, providing mentorship and creative direction.

Manage external agencies and contractors, ensuring their output aligns with the client's brand and campaign goals.

Oversee marketing campaign asset workflows, including web, digital ads, videos, brochures, presentations, and events.

Collaborate closely with the Marketing Director, Content Strategist, and Program Manager to optimize design execution.

What Were Looking For :

8+ years of experience in creative leadership, design direction, or art direction.

Proven track record with a strong portfolio showcasing branding, marketing campaigns, and digital design expertise.

Experience across B2B marketing channels.

Proficiency in Adobe Creative Suite, Figma, and digital marketing assets (motion graphics skills are a plus).

Demonstrated experience leading teams and managing agencies in a fast-paced environment.

Strong storytelling abilities to integrate visual and written content effectively.

Ability to balance strategic thinking with hands-on execution.