Senior Lead Accountant – Maternity Cover

Jones & Wagener; Gauteng; Hybrid; ZAR 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Work away scheme 10 weeks/yr

Life Insurance 2x annual salary

Income Protection 75% of monthly risk

Critical Illness cover

Funeral Assistance

Provident fund

Job summary

Sage is seeking a Senior Accountant Marketing Manager for AME, based in Johannesburg with hybrid work (3 days in-office, 2 days remote). You will lead accountant-focused marketing initiatives across Africa and the Middle East, driving demand, partnerships and ABM programmes to grow Sage’s professional services footprint.

You will manage budgets, metrics and stakeholder engagement at senior levels, delivering integrated campaigns, events and thought leadership supportive of revenue growth.

Qualifications

• 10+ years’ experience in B2B marketing within tech, SaaS, financial services or professional services.
• Solid understanding of account-based marketing and targeting named accounts.
• Proven success with integrated demand generation campaigns and measurable outcomes.
• Experience marketing via advisor/partner channels in addition to direct-to-end customers.
• Strong strategic planning, execution and stakeholder management.

Responsibilities

• Develop and execute the Accountant Marketing Strategy across Africa and the Middle East.
• Scale demand through paid media, partnerships and referral programs.
• Design and run ABM programmes for priority accounting firms.
• Build MDF and co-marketing programmes to enable accountants to promote Sage.

Skills

B2B marketing

Account-based marketing

Marketing strategy

Stakeholder management

Analytical skills

Budget management

Job description

Senior Accountant Marketing Manager, AME

Company: Sage

Location: Johannesburg, South Africa

Hybrid Working: 3 days per week in the Johannesburg office and 2 days from home.

What you’ll be doing:

• Develop and execute the Accountant Marketing Strategy across Africa and the Middle East, spanning both direct acquisition and growth of accounting practices.
• Scale demand through paid media, partnerships, referral and advocacy programs.
• Design and run account-based marketing programmes for priority accounting firms and practices.
• Build MDF and co-marketing programmes that equip accountants with the campaigns, assets and incentives to recommend Sage to their client base.
• Create integrated marketing programmes that drive qualified pipeline, customer acquisition and revenue growth.
• Build strong relationships with accounting firms, bookkeeping practices, professional associations and industry influencers, deepening practice level advocacy.
• Lead Sage’s presence at accountant-focused events, webinars, conferences and industry forums.
• Work with our campaign hub to develop thought leadership content that addresses key accountant challenges and industry trends, including materials accountants can use with their own clients.
• Partner with Performance Marketing teams to optimise campaign effectiveness and maximise ROI.
• Influence senior stakeholders and provide strategic guidance on accountant growth opportunities.
• Own funnel governance and segment performance reporting, delivering actionable insights and recommendations to regional leadership.

Experience you’ll bring:

• 10+ years’ experience in B2B marketing within technology, SaaS, financial services or professional services environments.
• A solid understanding of account-based marketing, defining target account strategies, personalising at account and persona level, and aligning marketing and sales around named accounts.
• Proven success delivering integrated demand generation campaigns with measurable commercial outcomes.
• Experience marketing through an advisor, influencer or partner channel, not only direct to end customers.
• Strong strategic marketing planning, execution and stakeholder management capabilities.
• Experience influencing and engaging senior leaders across matrix organisations.
• Strong analytical skills with experience managing budgets, KPIs and marketing performance metrics.
• Excellent communication, presentation and relationship-building skills.
• Experience managing multiple priorities across different markets and stakeholder groups.
• A customer-first mindset with a strong commercial focus.

It’s a bonus if you have:

• Knowledge of accounting software, ERP or financial management solutions.
• Experience working across multiple countries and cultures.
• Understanding of channel, partner or alliance marketing models.
• Experience engaging with professional associations and industry bodies.

What’s in it for you?

• Work away scheme for up to 10 weeks a year.
• Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.
• Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long-term sickness, provided they are unable to perform their duties.
• Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.
• Funeral Assistance: A benefit payable upon the death of a colleague's spouse or children, or to a colleague's dependents in the event of the colleague's death.
• Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.
• At Sage, you’ll have the opportunity to make a significant impact across a diverse region while helping accountants and businesses succeed.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .