Financial Markets Data & Admin Specialist

Nedbank; Johannesburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Work away scheme

Life Insurance

Income Protection

Critical Illness cover

Funeral Assistance

Provident fund

Job summary

Sage in Johannesburg, South Africa, is seeking a Senior Accountant Marketing Manager for Africa & the Middle East to own the accountant segment marketing strategy across Sage for Accountants and Sage Intacct for Accountants. You will build programs that engage, advocate, acquire customers and drive long‑term growth.

Collaborating with Sales, Product Marketing and Performance Marketing, you’ll deliver campaigns that generate qualified pipeline, revenue and strong partner engagement, while leading

Qualifications

• 10+ years' experience in B2B marketing within technology, SaaS, financial services or professional services.
• Strong account-based marketing expertise with target accounts and personalization.
• Proven success delivering integrated demand generation campaigns with measurable outcomes.
• Experience marketing through an advisor, influencer or partner channel.
• Strong strategic marketing planning, execution and stakeholder management capabilities.
• Experience influencing and engaging senior leaders across matrix organisations.
• Strong analytical skills with experience managing budgets, KPIs and marketing performance metrics.
• Excellent communication, presentation and relationship-building skills.
• Experience managing multiple priorities across different markets and stakeholder groups.
• A customer-first mindset with a strong commercial focus.

Responsibilities

• Develop and execute the Accountant Marketing Strategy across Africa and the Middle East, spanning both direct acquisition and growth of accounting practices.
• Scale demand through paid media, partnerships, referral and advocacy programmes.
• Design and run account-based marketing programmes for priority accounting firms and practices.
• Build MDF and co-marketing programmes that equip accountants with the campaigns, assets and incentives to recommend Sage to their client base.
• Create integrated marketing programmes that drive qualified pipeline, customer acquisition and revenue growth.
• Build strong relationships with accounting firms, bookkeeping practices, professional associations and industry influencers, deepening practice level advocacy.
• Lead Sage’s presence at accountant-focused events, webinars, conferences and industry forums.
• Work with our campaign hub to develop thought leadership content that addresses key accountant challenges and industry trends, including materials accountants can use with their own clients.
• Partner with Performance Marketing teams to optimise campaign effectiveness and maximise ROI.
• Influence senior stakeholders and provide strategic guidance on accountant growth opportunities.
• Own funnel governance and segment performance reporting, delivering actionable insights and recommendations to regional leadership.

Skills

B2B Marketing

Account-Based Marketing

Stakeholder Management

Campaign Management

Analytics & KPIs

Job description

Senior Accountant Marketing Manager, AME

Are you passionate about building trusted communities, influencing growth through strategic partnerships, and driving measurable commercial impact? As our Senior Accountant Marketing Manager for Africa & the Middle East, you'll play a pivotal role in strengthening Sage's position within the accounting profession and helping businesses thrive through one of our most influential routes to market.

In this role, you'll own the accountant segment marketing strategy across the region, spanning both Sage for Accountants, our scalable engine for accountant acquisition, engagement and advocacy, and Sage Intacct for Accountants, our proposition for high‑value practices. You'll create programmes that drive engagement, advocacy, customer acquisition and long‑term growth. You'll partner with senior stakeholders across Sales, Product Marketing, Commercial, Growth and Performance Marketing to deliver campaigns that make a real commercial impact.

Overview of the Team

You’ll be part of Sage's regional Performance Marketing organisation, working closely with talented colleagues across Africa and the Middle East. Together, we develop customer‑centric marketing strategies that drive awareness, demand generation, customer engagement and retention.

You’ll collaborate with cross‑functional teams and external industry stakeholders, helping to shape how Sage engages with accountants, bookkeepers, accounting practices, professional bodies and industry influencers across the region.

Office Location
Johannesburg, South Africa
Hybrid Working - 3 days per week in our Johannesburg office and 2 days from home.

What you’ll be doing

• Develop and execute the Accountant Marketing Strategy across Africa and the Middle East, spanning both direct acquisition and growth of accounting practices.
• Scale demand through paid media, partnerships, referral and advocacy programmes.
• Design and run account‑based marketing programmes for priority accounting firms and practices.
• Build MDF and co‑marketing programmes that equip accountants with the campaigns, assets and incentives to recommend Sage to their client base.
• Create integrated marketing programmes that drive qualified pipeline, customer acquisition and revenue growth.
• Build strong relationships with accounting firms, bookkeeping practices, professional associations and industry influencers, deepening practice level advocacy.
• Lead Sage’s presence at accountant‑focused events, webinars, conferences and industry forums.
• Work with our campaign hub to develop thought leadership content that addresses key accountant challenges and industry trends, including materials accountants can use with their own clients.
• Partner with Performance Marketing teams to optimise campaign effectiveness and maximise ROI.
• Influence senior stakeholders and provide strategic guidance on accountant growth opportunities.
• Own funnel governance and segment performance reporting, delivering actionable insights and recommendations to regional leadership.

Experience you’ll bring

• 10+ years' experience in B2B marketing within technology, SaaS, financial services or professional services environments.
• A solid understanding of account‑based marketing, defining target account strategies, personalising at account and persona level, and aligning marketing and sales around named accounts.
• Proven success delivering integrated demand generation campaigns with measurable commercial outcomes.
• Experience marketing through an advisor, influencer or partner channel, not only direct to end customers.
• Strong strategic marketing planning, execution and stakeholder management capabilities.
• Experience influencing and engaging senior leaders across matrix organisations.
• Strong analytical skills with experience managing budgets, KPIs and marketing performance metrics.
• Excellent communication, presentation and relationship‑building skills.
• Experience managing multiple priorities across different markets and stakeholder groups.
• A customer‑first mindset with a strong commercial focus.

Bonus

• Knowledge of accounting software, ERP or financial management solutions.
• Experience working across multiple countries and cultures.
• Understanding of channel, partner or alliance marketing models.
• Experience engaging with professional associations and industry bodies.

What’s in it for you

• Work away scheme for up to 10 weeks a year.
• Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.
• Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long‑term sickness, provided they are unable to perform their duties.
• Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.
• Funeral Assistance: A benefit payable upon the death of a colleague's spouse or children, or to a colleague's dependents in the event of the colleague's death.
• Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.

Equal Employment Opportunity

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.