Senior Insights Analyst - FMCG Consumer Behaviour

Placements24; Noord-Kaap; Remote; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Annual bonuses

Health, wellness & retirement benefits

Remote-first with flexible hours

Job summary

Placements24 seeks a Senior Insights Analyst for a fully remote role in the FMCG sector. The position focuses on uncovering deep consumer insights to inform product innovation, marketing strategies, and business decisions across the organization.

You will collect and analyze large datasets from sales, market research panels, social media, and loyalty programs, translating findings into actionable recommendations and presenting to senior leadership.

Qualifications

• Master's degree in Statistics or related quantitative field.
• 6+ years in consumer insights, market research, or data analysis in FMCG.
• Strong statistical analysis and data modeling skills.
• Proficiency with SPSS, R, Python, SQL, and advanced Excel.
• Experience with market research methodologies and tools.
• Excellent ability to communicate complex findings to diverse audiences.
• Strong strategic thinking and independent project management.
• Experience with visualization tools (Tableau, Power BI) is a plus.

Responsibilities

• Design and execute quantitative and qualitative research studies to gather consumer insights.
• Analyze large datasets from sales data, market research panels, social media, and loyalty programs.
• Identify key consumer trends and behavioral patterns relevant to FMCG.
• Translate findings into clear, actionable insights for stakeholders.
• Develop presentations and reports for senior leadership and cross-functional teams.
• Collaborate with marketing, product development, and sales to integrate insights into planning.
• Stay updated on industry best practices and emerging analytics technologies.
• Mentor junior analysts and contribute to the insights function's development.
• Proactively identify opportunities to leverage data for business growth.

Skills

Statistical analysis

Data modeling

Advanced analytics

Communication

Remote work

Education

Master's degree in Statistics

Tools

SPSS

R

Python

SQL

Excel

Tableau

Power BI

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly analytical and strategic Senior Insights Analyst to join their fully remote team. This role is critical in uncovering deep consumer insights that drive product innovation, marketing strategies, and business decisions across the organization. You will be responsible for collecting, analyzing, and interpreting vast amounts of consumer data to identify trends, predict market shifts, and provide actionable recommendations. This is a remote-first position, enabling you to work from anywhere while collaborating closely with cross-functional teams. The ideal candidate possesses a strong quantitative background, excellent analytical and communication skills, and a passion for understanding consumer behavior within the FMCG landscape.

Key Responsibilities

• Design and execute quantitative and qualitative research studies to gather consumer insights.
• Analyze large datasets from various sources, including sales data, market research panels, social media, and loyalty programs.
• Identify key consumer trends, unmet needs, and behavioral patterns relevant to the FMCG market.
• Translate complex data into clear, concise, and actionable insights and recommendations for business stakeholders.
• Develop compelling presentations and reports to communicate findings to senior leadership and cross-functional teams.
• Collaborate with marketing, product development, and sales teams to integrate insights into strategic planning and decision-making.
• Stay abreast of industry best practices, new analytical techniques, and emerging technologies in consumer insights.
• Mentor junior analysts and contribute to the development of the insights function within the company.
• Proactively identify opportunities to leverage data for business growth and competitive advantage.

Requirements

• Master's degree in Statistics, Economics, Marketing Research, Data Science, Psychology, or a related quantitative field.
• Minimum of 6 years of experience in consumer insights, market research, or data analysis, with a focus on the FMCG industry.
• Proven expertise in statistical analysis, data modeling, and advanced analytics techniques.
• Proficiency with data analysis software such as SPSS, R, Python, SQL, and advanced Excel.
• Experience with market research methodologies and tools (e.g., surveys, focus groups, segmentation analysis).
• Exceptional ability to communicate complex findings clearly and persuasively to diverse audiences.
• Strong strategic thinking and problem-solving skills.
• Demonstrated ability to work independently and manage projects effectively in a remote setting.
• Experience with visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

Our client offers a competitive salary package, including annual bonuses, and a comprehensive benefits program covering health, wellness, and retirement.

As a fully remote role, you enjoy maximum flexibility and work-life integration.

Opportunities for professional development, including access to online courses and industry conferences, are provided.