Senior Email Marketing Manager (SA)

HireHawk; Cape Town; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment agency is seeking a Senior Email Marketing Manager to lead retention marketing for a beauty brand. The role requires strong Klaviyo expertise and aims to optimize customer lifecycle experiences. The ideal candidate has over 5 years of experience, with a focus on generating significant revenue growth through effective email strategies. Remote work is available, and the role offers competitive compensation.

Benefits

Access to a $200k+ perk marketplace

Access to earnings before payday

Opportunities for career growth

Qualifications

• 5+ years of email marketing experience, with 3+ years as a Klaviyo power user.
• Proven expert-level Klaviyo knowledge including predictive analytics.
• Track record of $500K+ email-attributed revenue growth through retention marketing.

Responsibilities

• Architect and execute complex automation flows to increase customer lifetime value.
• Build advanced segmentation strategies using behavioral data.
• Create dynamic content systems to deliver personalized experiences at scale.

Skills

Email marketing experience

Klaviyo expertise

Analytical skills

Customer lifecycle marketing

Segmentation strategies

Tools

Klaviyo

Email marketing tools

Job description

Job Description

Overview

Job Title: Senior Email Marketing Manager
Job Type: Full‑Time Contractor

Workplace: Remote (SA)

Schedule: 8 AM – 5 PM PST, Monday–Friday

Compensation: USD $1,700 – $2,300 (DOE)

About HireHawk

At Hirehawk, we connect top global talent with high-performing U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one.

About the Job

Our client, a fast-growing beauty and cosmetics brand, is seeking a Senior Email Marketing Manager with deep expertise in Klaviyo to lead and optimize their entire retention marketing ecosystem. In this strategic yet hands-on role, you will be the go-to authority for designing sophisticated automation flows, segmentation strategies, and personalized content systems that drive significant revenue growth. You will play a pivotal role in shaping the customer lifecycle experience and implementing advanced analytics to maximize CLV and repeat purchases. As the team scales, this role will also have opportunities to mentor junior marketers and grow into a leadership position overseeing retention strategy.

Core Responsibilities

• Architect and execute complex automation flows that increase customer lifetime value across multiple touchpoints
• Build advanced segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics
• Create dynamic content systems to deliver personalized experiences at scale
• Develop and execute win-back campaigns, VIP programs, and loyalty-driven sequences
• Implement cross-sell and up-sell strategies using intelligent product recommendations
• Optimize deliverability, sender reputation, and inbox placement through best practices
• Manage integrations between Klaviyo and other marketing tools/platforms
• Conduct deep analytics, including cohort analysis, revenue attribution, and incrementality measurement
• Create custom dashboards and KPI tracking systems for retention metrics
• Continuously A/B test campaigns to improve open rates, click rates, and revenue impact

Must-Haves for the Role

• 5+ years of email marketing experience, with 3+ years as a Klaviyo power user
• Proven expert-level Klaviyo knowledge, including predictive analytics, dynamic content, and API integrations
• Track record of $500K+ email-attributed revenue growth through retention marketing
• Strong analytical skills, with the ability to derive actionable insights from complex datasets
• Deep understanding of customer lifecycle marketing and retention psychology
• Experience managing 6-figure+ email marketing budgets and high-volume sending
• Strategic thinking and ability to develop comprehensive retention roadmaps
• Technical proficiency with integrations, APIs, and advanced platform features
• Expert-level segmentation skills using behavioral data and predictive modeling
• Ability to work 8 AM – 5 PM PST, Monday–Friday

Nice-to-Haves for the Role

• Experience in beauty/cosmetics email marketing
• Familiarity with multi-channel retention campaigns
• Knowledge of email deliverability optimization and sender reputation management
• Ability to mentor and train team members on Klaviyo best practices
• Interest in mentoring and leading marketing team members as the company grows

Compensation & Benefits

• Competitive compensation: USD $1,700 – $2,300 per month (DOE)

• Access to a $200k+ perk marketplace with instant discounts on 150+ services
• Access up to 50% of approved earnings before payday (no credit checks or fees)
• On-time, in-currency pay
• Opportunities for career growth and professional development

What Happens After You Apply?

• Instant AI interview link (~20 min)
  After submission, and if selected, we'll immediately send you a link to be interviewed with our AI recruiter. This required step allows us to learn more about you and what makes you a top candidate.
• Interview with a HireHawk Recruiter
  Our recruiters will assess your interview. If you're a potential fit, we'll coordinate a live interview with you.

** The AI interview is mandatory, and those who finish ASAP are more likely to be hired. **