Senior Digital Strategist

Social.Lab South Africa; Johannesburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Job summary

A leading agency in Johannesburg is seeking a Senior Digital Strategist to enhance their digital offerings. The ideal candidate will leverage data to inform strategic decisions, ensuring high-quality deliverables across a portfolio of global clients. This full-time role offers growth and is pivotal in shaping marketing strategies that transcend borders.

Benefits

Attractive package and benefits

Continuous training and growth opportunities

Qualifications

• Minimum 5 years of experience in digital strategy or data analysis.
• Experience in strategy consulting and marketing across industries.
• Strong research skills applying qualitative and quantitative learnings.

Responsibilities

• Develop digital marketing strategies using data and technology.
• Translate data analysis into actionable insights for clients.
• Analyze social and digital data using various tools.

Skills

Digital Strategy

Data Analysis

Research

Strategic Planning

Social Listening

Data Analytics

Job description

Join to apply for the Senior Digital Strategist role at Social.Lab South Africa

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media, and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders.

Embrace a career that takes you to new horizons and make a global impact!

The Senior Digital Strategist will be a key player of the C2 Intelligence Team in South Africa, increasing the awareness of our offering and growing the business.

Reporting directly to Data & Intelligence Director.

The Senior Digital Strategist will help the team deliver work to the highest standards by building and leading data-informed strategies.

Working closely with other departments (Creative, Strategy, Experience), other agencies across the Ogilvy network, and stakeholders from WPP organization.

The Senior Digital Strategist must be an expert in the full range of digital and social media disciplines and channels.

They will drive the data strategy within the team and help translate analysis into actionable insights and recommendations.

Excellent strategic thinking and executive communication skills are required.

Key Responsibilities

1. Development of digital marketing strategies using data and technology in line with clients' objectives
2. Translate data analysis and research into actionable insights and recommendations for our client portfolio (direct, Ogilvy, and WPP network)
3. Work with the team of Data Analysts and provide them with necessary feedback, support, and guidance
4. Own projects and clients to deliver work to world-class standards, ensuring decisions and actions are informed with data
5. Analyze social and digital data using 3rd party tools (e.g., Synthesio, Sprinklr, Unmetric, Profiler, Social Lab Proprietary Tools, GWI) based on specific needs
6. Research through platforms available via WPP contracts (e.g., eMarketer, WARC, Forrester, Mintel)
7. Use segmentation and other relevant data to develop audience personas and targeted audiences across digital channels
8. Support planners in developing data-validated strategies, bringing data richness to consumer insights
9. Help create new, commercially viable data products
10. Collaborate with WPP and external data providers
11. Design insightful reports and audits with strategic recommendations to answer business questions
12. Present intelligence work to clients
13. Contribute to new business projects across the network
14. Lead training and coaching in the intelligence field for the team and broader network

Qualifications And Skills

• Minimum 5 years of experience in digital strategy, research, or data analysis
• Experience in strategy consulting and/or marketing strategy across multiple industries and in an agency environment
• Strong research skills—applying qualitative and quantitative learnings towards actionable recommendations
• Experience in social listening, social data analytics, strategic planning, digital benchmarking, audience analysis, and first-party data analytics
• Data analytical skills and proficiency in spreadsheets; ability to build detailed business case/ROI models
• Ability to work effectively within an integrated agency team
• Proven ability to translate strategic challenges into compelling insights for creative teams and clients

Offer

• Full-time position within a growing, trendsetting agency
• Global client portfolio
• Attractive package and benefits
• Continuous training and growth opportunities
• Hybrid work policy