Senior Digital Strategist

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a Senior Digital Strategist to lead and innovate their digital marketing efforts. In this pivotal role, you will oversee the creation and execution of comprehensive digital strategies, manage a talented team, and ensure that all initiatives align with the company's broader business objectives. Your expertise in digital channels and analytics will drive revenue growth and enhance the brand's online presence. If you are a creative thinker with a strong leadership background and a passion for digital marketing, this is the perfect opportunity to make a significant impact.

Qualifications

• Strong understanding of digital strategy and marketing channels.
• Proven experience in leading and managing digital marketing teams.

Responsibilities

• Develop and execute comprehensive digital strategies aligned with business objectives.
• Lead digital marketing campaigns including SEM, PPC, and social media.

Skills

Digital Marketing

Analytical Skills

Leadership

Communication Skills

Innovative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Web Analytics

Social Media Marketing

Job description

Senior Digital Strategist required in Johannesburg.

You will manage the development and execution of comprehensive digital strategies, manage a team, oversee budgets, and drive revenue growth through various online channels, while ensuring alignment with overall business objectives.

Duties and Responsibilities:

• Creating and implementing the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels.
• Overseeing the execution of digital marketing campaigns including SEM, PPC, and social media.
• Leading and mentoring the digital marketing team to foster a culture of creativity and collaboration.
• Managing and allocating the digital marketing budget across departments, ensuring resource is effectively allocated to maximise return on investment.
• Conducting regular market and competitor research to identify trends and strategies to inform future digital activity.
• Tracking and reporting on KPIs across digital platforms to ensure return on investment is being achieved, and making subsequent informed decisions.

Essential Skills & Experience:

• Excellent knowledge of digital marketing channels, tools, and best practices.
• Strong analytical mindset with the ability to interpret data to inform decisions.
• Outstanding leadership skills, with proven experience in effectively managing and motivating a team.
• Exceptional written and verbal communication skills.
• Ability to think innovatively and commercially.

Qualifications:

• Strong Marketing skills with a thorough understanding of Digital Strategy.
• Proficiency in Social Media Marketing and Lead Generation.
• Experience with Web Analytics and data-driven decision-making.
• Excellent leadership and team management skills.
• Proven track record in digital marketing roles.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience working in a fast-paced environment.