Senior Digital Strategist

Ogilvy South Africa; Johannesburg; On-site; ZAR 30,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Digital Strategist to join their dynamic C2 Intelligence Team. This role is pivotal in enhancing the awareness of offerings and driving business growth through data-informed strategies. The ideal candidate will possess a robust background in digital and social media disciplines, leveraging data analysis to provide actionable insights. The position involves collaboration with various departments and stakeholders, ensuring that strategies align with client objectives. If you are passionate about data and strategy and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in digital strategy, research, and data analysis.
• Strong research skills with a focus on actionable recommendations.
• Proven ability to inspire creative teams and clients.

Responsibilities

• Develop digital marketing strategies using data and technology.
• Translate data analysis into actionable insights for clients.
• Lead training and coaching in the intelligence field.

Skills

Digital Strategy

Data Analysis

Social Media Analytics

Strategic Thinking

Communication Skills

Research Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Synthesio

Sprinklr

Unmetric

GWI

WARC

eMarketer

Forrester

Mintel

Job description

Job title: Senior Digital Strategist

Job Location: Gauteng, Johannesburg

Deadline: April 18, 2025

The Senior Digital Strategist will be a key player of the C2 Intelligence Team in South Africa, increasing the awareness of our offering and growing the business. Reporting directly to the Data & Intelligence Director, the Senior Digital Strategist will help the team deliver the work to the highest standards by building and leading data-informed strategies. Working closely with other departments (Creative, Strategy, Experience), other agencies across the Ogilvy network, and stakeholders from the WPP organization.

The Senior Digital Strategist must be an expert in the full range of digital and social media disciplines and channels. They will drive the data strategy within the team and help translate the analysis into actionable insights and recommendations. Excellent strategic thinking and executive communication skills are required.

Key responsibilities:

1. Development of digital marketing strategies using data and technology in line with clients’ objectives.
2. Translate the data analysis and research into actionable insights and recommendations for our client portfolio (direct, Ogilvy, and WPP network).
3. Work with the team of Data Analysts and provide them with necessary feedback, support, and guidance.
4. Own projects and clients to deliver the work to world-class standards, ensuring decisions and actions are informed with data.
5. Analyse social and digital data using 3rd party tools (e.g. Synthesio, Sprinklr, Unmetric, Profiler, Social Lab Proprietary Tools, GWI, etc.) based on particular needs.
6. Research through platforms available thanks to WPP contracts (e.g. eMarketer, WARC, Forrester, Mintel).
7. Using segmentation and other relevant data to develop audience personas and clearly defined, targetable audiences across digital channels.
8. Support planners in developing data-validated strategies bringing data richness to what consumers are ‘saying’, ‘sharing’, and ‘searching’.
9. Help to create new, commercially viable data products.
10. Collaborate with WPP and external data providers.
11. Design insightful reports and audits with strategic recommendations aimed at answering business questions.
12. Client-facing for the presentation of intelligence work.
13. Contribute to new business projects across the network.
14. Lead training and coaching in the intelligence field for the team and for the broader network.

Qualifications and skills:

1. Min 5 years of experience in digital strategy / research / data analysis.
2. Experience in strategy consulting and/or marketing strategy across multiple industries and in an agency environment.
3. Strong research skills - understanding how to apply qualitative and quantitative learnings towards actionable recommendations.
4. Experience in social listening, social data analytics, social strategic planning, digital benchmarking, audience analysis, and first-party data analytics.
5. Candidate must have data analytical skills and spreadsheet capabilities; can build detailed business cases/ROI modelling.
6. Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
7. Proven ability to bring strategic challenges to life in a way that convinces and inspires creative teams and clients.