Senior Digital Executive - Marketing

Ad Talent Africa; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A dynamic recruitment agency in Johannesburg is seeking a Senior Digital Executive to enhance online performance and support global marketing goals. The ideal candidate has 12–18 months of agency-side digital marketing experience, strong skills in Google Ads, and an analytical mindset. This role involves executing digital campaigns, managing budgets, and optimizing performance insights.

Qualifications

• 12–18 months of digital marketing experience, ideally agency-side.
• Proven experience in a digital marketing role such as Digital Marketing Executive.
• Strong knowledge of digital marketing tools and best practices.

Responsibilities

• Execute digital marketing campaigns across SEM, social media, and display.
• Launch and optimise online ads using platforms like Google Ads.
• Measure campaign performance using analytics tools like Google Analytics.

Skills

Digital marketing experience

Google Ads

Analytical mindset

B2C social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO / SEM

Job description

Who Are We

A fast-growing global organisation with a presence in 50 countries, committed to delivering excellence through innovation, performance and customer focused.

Who Are We Looking For

We are seeking a talented and passionate Senior Digital Executive to join our fast-paced, innovative digital team. The ideal candidate is a data-driven digital marketing professional with agency-side experience, excellent technical skills and a flair for digital strategy execution. You will play a pivotal role in driving online performance and supporting global marketing goals across our school portfolio.

Reporting to: Performance Director

What Will You Do

• Execute digital marketing campaigns across various channels including SEM, social media and display
• Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
• Assist in managing digital marketing budgets
• Measure campaign performance using web analytics tools (e.g. Google Analytics)
• Contribute to the development of digital marketing strategies
• Set up and monitor website conversion tracking, pixel tracking and event tracking
• Conduct market and competitor research to inform digital strategy
• Analyse campaign data and generate actionable insights to improve performance
• Stay updated with digital marketing trends, tools and best practices and share them with the team

What Will You Need

• 12–18 months of digital marketing experience, ideally agency-side
• Proven experience in a digital marketing role (e.g. Digital Marketing Executive)
• Strong knowledge of digital marketing tools, tactics and best practices
• Hands-on experience with Google Ads, SEO / SEM and B2C social media marketing
• Proficiency with web analytics tools (Google Analytics, etc.)
• Analytical mindset with strong problem-solving and critical thinking skills
• Excellent communication and interpersonal abilities
• Strong organisational and time-management skills
• A team-oriented attitude
• A Bachelor’s degree in Marketing, Digital Technologies, or a related field