Senior Digital Art Director

Ogilvy South Africa; Randburg; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a Senior Digital Art Director to join their dynamic team. This role is perfect for a creative visionary who thrives in a fast-paced environment and is passionate about pushing the boundaries of digital marketing. You will lead a talented team, manage multiple projects, and develop innovative concepts that not only meet but exceed client expectations. With a strong grasp of popular culture and digital platforms, you will play a pivotal role in shaping campaigns that resonate with audiences. If you are ready to make a significant impact and drive creative excellence, this is the opportunity for you.

Qualifications

• 5-8+ years of experience in digital art direction and creative roles.
• Strong understanding of digital platforms and content execution.

Responsibilities

• Lead the creative team and manage multiple projects simultaneously.
• Define visual language and develop innovative social media solutions.

Skills

Strategic Thinking

Art Direction

Digital Marketing

Project Management

Communication Skills

Education

Bachelor's Degree in Design or Related Field

Tools

Editing Software

Social Media Platforms

Job description

About the job Senior Digital Art Director

ABOUT THE ROLE

Since we believe in creative work that disrupts, we are looking for a candidate who is going to embrace modern marketing principles and is a self-starter. This is an individual who is not afraid to challenge the norm and embodies our philosophy of divine discontent (Never stop chasing brilliance attitude).

We are therefore looking for a Senior Digital Art Director. Must have 5-8+ years experience.

To complement the above, we’ll also be looking for:

• Highly conceptual individual (Must show a minimum of 5 projects)
• Demonstrate exceptional strategic thinking (Provide 2 examples)
• Track record of leading the conceptualization and execution of campaigns (Show minimum of 4 examples)
• Must demonstrate in-depth understanding of new and existing digital platforms
• Must show an understanding of various programs (Editing, recording etc.)

RESPONSIBILITIES

As a senior creative, you will help lead our passionate, multi-talented studio, guiding more junior members to deliver, and encourage exceptional integrated concepts that exceed client briefs and expectations.

A Senior Digital Art Director is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centred products and experiences.

The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up. Immaculate art direction ability is paramount. Must be able to work on multiple projects at any one time. Have the ability to attend every review on a project with new 2-3 ideas. Must be comfortable running projects independently.

What you will do every day

Responsibilities

• Be part of the strategic process and interrogate the brief
• Have a deep understanding of the digital and social media landscape and how to do content planning/executions
• Scope, plan & manage the creative process on social media projects
• Manage & mentor the creative team
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
• Be a champion for innovative social media solutions on every brief
• Play an active role in campaign and always-on planning
• Participate in pitches for new business
• Define the visual language of overall campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into clients and other members of the team
• Mock up and execute creative ideas
• Consistently produce creative elements against a deliverables list
• Lead the craft of an idea
• Compile presentations for clients & new ways to present
• Attend client briefings & present to clients
• Attend film and photoshoots
• A grasp on media specs
• Source inspirational material and references of how to push creativity

You’ll also be required to develop the following:

• Good understanding of social media, influencers, Mobile, Podcast, guerrilla, activations, and direct marketing
• A strong understanding of pop culture and relevance
• Great time management
• Ability to work under pressure & meet tight deadlines
• Strong communication skills with ability to provide rationales for creative choices made
• In-depth working knowledge of existing and emerging technologies & platforms
• A strong understanding of strategic processes
• Able to work with team members & delegate effectively
• Understand the clients' business requirements; and understand how our services should be applied to solve business problems