Senior Design Lead- Visual Identity & Brand Systems

Avatar Agency; Gauteng; On-site; ZAR 60,000 - 100,000; Full time

Job summary

An innovative agency is seeking a Senior Design Lead to elevate their creative output and ensure brand integrity across all deliverables. This role involves overseeing visual identity, training partner agencies, and integrating cutting-edge AI tools into the design process. The ideal candidate will be passionate about design trends, capable of mentoring junior designers, and committed to maintaining the highest visual standards. Join a forward-thinking team that values creativity and excellence in the fast-paced fintech sector, where your contributions will shape the future of design.

Qualifications

• Proven experience in leading design teams and managing brand identities.
• Strong understanding of visual communication and design principles.

Responsibilities

• Oversee the application of visual identity across client deliverables.
• Train teams on effective application of visual identity systems.
• Integrate AI tools to enhance creative workflow.

Skills

Brand Management

Visual Design

AI Integration

Mentoring

Trend Analysis

Education

Bachelor's Degree in Design

Master's Degree in Design or related field

Tools

Adobe Creative Suite

Figma

Sketch

Job description

As the Senior Design Lead, you’ll play a pivotal role in guiding the creative output of the agency. You'll ensure all work meets the highest visual standards and is tightly aligned to client brand guidelines. More than that, you’ll help evolve and expand those brand systems – keeping them fresh, scalable, and ahead of the curve.

From overseeing design QA, to updating visual identity (VI) toolkits, to training partner agencies on proper usage, you’ll be a guardian of brand integrity. You’ll also help integrate AI tools into the creative workflow and keep us sharp on both emerging design trends and category best practices, especially in the fast-evolving fintech space.

Key Responsibilities :

• Oversee the consistent and accurate application of visual identity across all client deliverables
• Regularly update and maintain client VI toolkits and guidelines to reflect brand evolution
• Train partner agencies and internal teams on how to apply visual identity systems effectively
• Introduce and integrate AI tools to improve workflow efficiency and creative output
• Stay on top of industry design trends and innovations; bring fresh inspiration to the team
• Monitor visual trends and communication styles in the finance and fintech sectors to ensure we’re competitive and distinctive
• Collaborate with strategy, creative, and account teams to ensure design decisions align with brand goals
• Lead internal design QA processes to ensure accuracy and excellence
• Mentor and inspire junior designers, encouraging best-in-class design craft and attention to detail