Senior CRM & Direct Marketing Manager

Merand Recruitment; Cape Town; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An established industry player is seeking a Senior CRM & Direct Marketing Manager to spearhead innovative multi-channel communication strategies. In this pivotal role, you will enhance customer engagement through data-driven insights and collaboration with cross-functional teams. Your expertise in CRM tools and lifecycle marketing will empower you to optimize customer journeys and drive measurable growth. Join a dynamic team that values creativity and offers a flexible work environment, where your contributions will shape the future of customer relationships and marketing excellence.

Benefits

Flexible work environment

Supportive company culture

Opportunities for innovation

Dynamic marketing team

Qualifications

• 6-8 years of CRM or customer engagement experience in a digital environment.
• Hands-on knowledge of lifecycle marketing and personalization techniques.

Responsibilities

• Lead CRM strategy and optimize customer journeys across marketing channels.
• Manage full CRM lifecycle from acquisition to retention using segmentation.

Skills

CRM Tools

Segmentation

Automation Platforms

Analytical Skills

Customer Engagement

Interpersonal Skills

Education

Degree in Marketing

Degree in Business

Tools

Salesforce

HubSpot

Klaviyo

Job description

Are you a CRM expert with a passion for crafting meaningful customer experiences? We’re on the lookout for a Senior CRM & Direct Marketing Manager to take the lead in designing and executing multi-channel communication strategies that drive engagement, customer loyalty, and measurable growth.

In this senior role, you’ll own the full customer journey across direct channels—email, SMS, push, and more—backed by data, insight, and a clear understanding of customer behavior. You'll work closely with cross-functional teams, including marketing, analytics, design, and product, to ensure the right message reaches the right customer at the right time.

Key Responsibilities

• Lead the CRM strategy, mapping and optimizing customer journeys across all direct marketing touchpoints.
• Manage the full CRM lifecycle—from acquisition to retention to reactivation—using segmentation, personalization, and automation.
• Collaborate with creative and data teams to design, launch, and report on direct marketing campaigns aligned to business objectives.
• Own the CRM and direct marketing calendar, ensuring well-timed, customer-centric communications that enhance engagement and reduce opt-outs.
• Conduct A / B testing to continuously improve conversion rates, messaging, and user experience.
• Liaise with internal stakeholders to align campaign strategies with broader brand and commercial goals.
• Monitor campaign performance, prepare reports, and provide actionable insights to key stakeholders.
• Champion best practices in data management, legal compliance, and communication standards.
• Identify opportunities to grow and enrich direct marketing lists and improve customer segmentation.

What You Bring

• A degree in Marketing, Business, or a related field.
• 6 - 8 years of CRM or customer engagement experience, ideally in a fast-paced digital environment.
• Strong experience with CRM tools (e.g., Salesforce, HubSpot, Klaviyo), segmentation, and automation platforms.
• Hands-on knowledge of lifecycle marketing, trigger campaigns, and personalization techniques.
• Excellent analytical skills with experience in campaign performance analysis and customer insights.
• Strong understanding of data governance, privacy, and compliance in digital marketing.
• Great interpersonal and communication skills with the ability to collaborate across teams.
• Agile mindset and a passion for delivering impactful, customer-focused marketing.

Why Join Us?

• Be part of a high-impact, growth-driven marketing team.
• Take ownership of CRM strategy in a business where customer engagement is key.
• Opportunity to innovate and shape the way we connect with customers.
• Flexible work environment with hybrid / remote options.
• A supportive, dynamic company culture that values creativity and collaboration.