About the Role:
Curve Gear is looking for a Senior Creative Designer to lead our design direction and execution as we scale our fast-growing South African menswear brand. You’ll be our in-house creative lead – responsible for taking ideas from strategy to execution across web, retail, social, paid media, and in-store brand touchpoints.
You’ll be hands-on in crafting the brand’s look and feel — and smart in how you lead creative strategy, brief content teams, and manage freelance contributors. This is a fast-paced, high-growth environment where great ideas get executed quickly and you get to touch everything from big campaigns to gritty tactical assets.
What You’ll Do:
- Lead all visual design work across Curve Gear – from campaign assets and lookbooks to eCommerce banners, motion graphics, in-store visuals, and more.
- Work closely with our Social Media Manager and Marketing Coordinator to ideate, design, and roll out content that drives engagement and performance.
- Be the creative brain for the brand — shaping strategy, campaign directions, and visual storytelling for product launches, retail rollouts, seasonal moments, and international growth.
- Brief, direct, and manage external photographers/videographers to capture needed content (quarterly campaign shoots, retail visuals, social media content).
- Create clean, beautiful and on-brand designs using Adobe Creative Suite, Canva, and Figma.
- Design front-end layouts and visuals for new website pages (working with developers to bring them to life).
- Produce quick-turnaround creative content in Canva and support ongoing documentation needs.
- Manage a growing roster of freelance creative collaborators.
- Maintain and evolve the Curve Gear visual identity and keep design output consistent across all channels.
What You Bring:
- 5+ years of experience in graphic design or content creation, ideally in fashion, retail, or a fast-paced content agency.
- A portfolio that shows you know how to build a brand through design and execute across diverse touchpoints.
- Fluency in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), and Figma.
- A good eye for motion graphics, and the ability to bring designs to life with basic animation.
- Experience creating social media content, digital ads, and retail marketing collateral.
- Strong understanding of website and eCommerce UX/UI principles.
- A bonus: You understand what kinds of content drive engagement, clicks, or conversions.
- Excellent communication skills – able to confidently present ideas and take feedback.
- Comfort working in Slack, Notion, and Google Suite.
- A flexible, startup-minded attitude – you like fast-paced environments and rolling up your sleeves.
- A big plus: You're strategic, think ahead, and care about the “why” behind creative work.
Why This Role Rocks:
- You’ll own the full creative direction of a growing South African brand with plans to expand internationally.
- You’ll collaborate across departments – from product to store design to digital campaigns.
- You'll be part of building something – not just a job, but a brand with strong values, style, and ambition.
- You’ll get to work on a variety of projects, not stuck doing the same thing each day.
- You’ll report directly to the General Manager, with a strong say in brand storytelling and creative strategy.
Work Setup:
- Office-based role in Cape Town.
- Full-time senior-level role.
- Salary: Market-related, based on experience.
How to Apply:
Send your CV, portfolio, and a brief intro to:
neill@curvegear.com
Subject: Senior Creative Designer – Curve Gear