Senior Content Strategist — Remote Growth & Performance

Blacksmith Agency; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work (USA/Canada/South Africa)

Senior leadership role

Job summary

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverables quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel

Google Ads

GA4

Keyword research

Analytics

Strategic recommendations

Tools

Google Ads interface

GA4

Google Search Console

Keyword tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver